Leveraging Contests and User-Generated Content for Brand Engagement

The chapter explores the effectiveness of using contests to engage customers and increase brand visibility, sharing examples like a photo contest for a book launch and a successful community initiative by a well-known brand. It emphasizes creating engaging content that resonates with the target audience and establishing a brand ambassador community through user-generated content and influencer marketing. The conversation also discusses the strategic use of hashtags on physical products to encourage customers to create and share content on social media, along with utilizing user-generated content creators to enhance visibility and sales for e-commerce brands.