Social Media Marketing Podcast 4 Easy Ways to Make Better Instagram Reels
30 snips
Aug 29, 2024 
Shannon McKinstrie, an expert in creating engaging video content for social media, shares insights on making impactful Instagram Reels. She discusses her shift from TV production to social media and emphasizes the importance of relatable messages. Listeners learn effective strategies for using 'Point of View' techniques and the power of authentic storytelling. Shannon offers tips on optimizing videos through effective text placement, leveraging trending audio, and using tools like CapCut to enhance engagement and connection with their audience.
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Shannon's Career Journey
- Shannon McKinstrie's career path was a winding one, from CNN to marketing and sales.
- She found her passion in social media management, starting with Facebook and later embracing Instagram.
Reels for Beginners
- Think of Instagram Reels as moving photos, especially if you're intimidated by video.
- Focus on the copy; on-screen text can be the star, with video as a background.
Reels and Reach
- Reels offer a fast way to reach new followers on Instagram.
- Video boosts trust and helps you stay top-of-mind in a competitive landscape.