Shannon McKinstrie
Instagram strategist, trainer, and mentor who guides small business owners in growing their accounts through organic strategies. She is also the host of the Good Content Podcast.
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30 snips
Aug 29, 2024 • 43min
4 Easy Ways to Make Better Instagram Reels
Shannon McKinstrie, an expert in creating engaging video content for social media, shares insights on making impactful Instagram Reels. She discusses her shift from TV production to social media and emphasizes the importance of relatable messages. Listeners learn effective strategies for using 'Point of View' techniques and the power of authentic storytelling. Shannon offers tips on optimizing videos through effective text placement, leveraging trending audio, and using tools like CapCut to enhance engagement and connection with their audience.
8 snips
May 19, 2025 • 18min
Instagram Updates: Edits App, Blend, and More
In this discussion, Shannon McKinstrie, an Instagram strategist and host of the Good Content Podcast, shares her insights on the latest Instagram updates. She covers exciting new features like the Edits app for video editing and the blend feature for group chats, aimed at enhancing user engagement. Shannon elaborates on the evolving Instagram algorithm and the importance of AI in marketing strategies. Additionally, she highlights shifting communication preferences among younger generations and encourages business owners to stay updated with these changes.
