Social Media Marketing Talk Show Instagram Updates: Edits App, Blend, and More
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May 19, 2025 
In this discussion, Shannon McKinstrie, an Instagram strategist and host of the Good Content Podcast, shares her insights on the latest Instagram updates. She covers exciting new features like the Edits app for video editing and the blend feature for group chats, aimed at enhancing user engagement. Shannon elaborates on the evolving Instagram algorithm and the importance of AI in marketing strategies. Additionally, she highlights shifting communication preferences among younger generations and encourages business owners to stay updated with these changes.
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Instagram Boosts Search Features
- Instagram is enhancing search to compete with TikTok, recognizing users' tendency to search topics on TikTok over YouTube or Google.
- They are improving topic tagging and comment keyword integration to boost search accuracy on Instagram.
Testing Instagram Blend
- Shannon and her friends tested Instagram's new Blend feature and saw personalized reels from each other's feeds.
- She found it useful for marketing research to study diverse content feeds based on different algorithms.
Use Instagram Edits App First
- For beginners in video editing, Instagram's Edits app is user-friendly and ideal, especially for green screen use.
- Professionals may prefer other tools like CapCut or InShot depending on needed features, but Edits is great for basics.