Social Media Marketing Podcast LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More
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Aug 8, 2024 In this episode, Anthony Blatner, a LinkedIn advertising expert, shares his journey from tech to marketing and how he became a LinkedIn Certified Marketing Expert. He discusses the game-changing potential of using LinkedIn ads on personal profiles for coaches and small businesses. Anthony highlights effective strategies for promoting personal posts, the difference between LinkedIn and Facebook ads, and the importance of storytelling. He also delves into retargeting techniques to maximize engagement, providing actionable insights for better visibility and lead generation.
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Anthony's Career Transition
- Anthony Blatner transitioned from computer engineering and app development into marketing.
- He found LinkedIn to be the most effective platform for B2B tech, leading him to specialize in LinkedIn Ads.
Opportunity in LinkedIn Personal Profile Ads
- Marketers should consider LinkedIn ads for personal profiles due to increased platform usage and a new feature allowing post boosting.
- Boosted posts achieve 3-4 times higher engagement than company page ads, leading to lower costs.
Boosting for Extended Reach and Targeting
- Boosting posts extends their shelf life beyond the initial organic reach.
- Ads also offer precise audience targeting, unlike organic posts subject to algorithms.