Social Media Marketing Podcast
LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More
Aug 8, 2024
In this episode, Anthony Blatner, a LinkedIn advertising expert, shares his journey from tech to marketing and how he became a LinkedIn Certified Marketing Expert. He discusses the game-changing potential of using LinkedIn ads on personal profiles for coaches and small businesses. Anthony highlights effective strategies for promoting personal posts, the difference between LinkedIn and Facebook ads, and the importance of storytelling. He also delves into retargeting techniques to maximize engagement, providing actionable insights for better visibility and lead generation.
43:05
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Quick takeaways
- LinkedIn's recent shift allows personal profiles to run ads, resulting in greater engagement than traditional company page promotions.
- Utilizing Thought Leader ads and Sponsored Messaging ads together helps create a robust marketing strategy that enhances visibility.
Deep dives
The Rise of LinkedIn Ads for Personal Profiles
LinkedIn has become a powerful platform for marketers, particularly following the COVID-19 pandemic, which drove more users online. Recently, LinkedIn introduced a feature allowing individuals to boost their posts directly from personal profiles, a shift from the previous requirement of only using company pages for advertising. This new capability offers significantly higher engagement rates compared to traditional company page ads, making it particularly beneficial for smaller businesses, coaches, and consultants looking to maximize reach and engagement. By leveraging personal profiles, marketers can achieve cost-effective advertising while presenting themselves as thought leaders within their industries.
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