In this discussion, Anthony Blatner, a LinkedIn Certified Marketing Expert and Managing Director of Speedwork, shares his insights on maximizing LinkedIn ads for B2B marketing. He emphasizes the vital role of creative content and consistent branding in forging connections. Anthony dives into effective lead generation strategies, even on tight budgets, and the importance of targeting niche audiences with tailored content. He also highlights the benefits of personal engagement in ads and the intricacies of nurturing leads through well-planned campaigns.

In this episode, Anthony Blatner, a LinkedIn advertising expert, shares his journey from tech to marketing and how he became a LinkedIn Certified Marketing Expert. He discusses the game-changing potential of using LinkedIn ads on personal profiles for coaches and small businesses. Anthony highlights effective strategies for promoting personal posts, the difference between LinkedIn and Facebook ads, and the importance of storytelling. He also delves into retargeting techniques to maximize engagement, providing actionable insights for better visibility and lead generation.

Anthony Blatner, LinkedIn marketing expert, discusses LinkedIn ad creative, targeting personas, effective funnel strategies, lead generation tactics, and the power of consistent branding for audience growth on LinkedIn.