Anthony Blatner

In this discussion, Anthony Blatner, a LinkedIn Certified Marketing Expert and Managing Director of Speedwork, shares his insights on maximizing LinkedIn ads for B2B marketing. He emphasizes the vital role of creative content and consistent branding in forging connections. Anthony dives into effective lead generation strategies, even on tight budgets, and the importance of targeting niche audiences with tailored content. He also highlights the benefits of personal engagement in ads and the intricacies of nurturing leads through well-planned campaigns.

In this discussion, LinkedIn ads expert Anthony Blatner and award-winning strategist Tagg Bozied share their insights on optimizing B2B LinkedIn advertising for 2025. They unravel the biggest mistakes marketers make and how to avoid them, emphasizing the rise of thought leader ads. The duo also dives into metrics that matter for brand awareness, including dwell time and frequency, and explores innovative strategies like Connected TV ads. With practical budgeting tips and A-B testing insights, they equip listeners to elevate their LinkedIn campaigns.

In this episode, Anthony Blatner, a LinkedIn advertising expert, shares his journey from tech to marketing and how he became a LinkedIn Certified Marketing Expert. He discusses the game-changing potential of using LinkedIn ads on personal profiles for coaches and small businesses. Anthony highlights effective strategies for promoting personal posts, the difference between LinkedIn and Facebook ads, and the importance of storytelling. He also delves into retargeting techniques to maximize engagement, providing actionable insights for better visibility and lead generation.

Anthony Blatner, LinkedIn marketing expert, discusses LinkedIn ad creative, targeting personas, effective funnel strategies, lead generation tactics, and the power of consistent branding for audience growth on LinkedIn.

In this engaging session, LinkedIn expert Anthony Blatner shares invaluable insights with B2B SaaS founder John Samuelson on leveraging LinkedIn ads effectively. They discuss the importance of targeting specific customer profiles and the optimal company size for Scatterspoke. The conversation highlights strategies for analyzing competitor ads and building successful campaigns, including budget setting and audience size considerations. Listeners learn about the advantages of free trials and educational content to drive conversions and improve customer engagement.