In this episode, Anthony Blatner, a LinkedIn advertising expert, shares his journey from tech to marketing and how he became a LinkedIn Certified Marketing Expert. He discusses the game-changing potential of using LinkedIn ads on personal profiles for coaches and small businesses. Anthony highlights effective strategies for promoting personal posts, the difference between LinkedIn and Facebook ads, and the importance of storytelling. He also delves into retargeting techniques to maximize engagement, providing actionable insights for better visibility and lead generation.

Anthony Blatner, LinkedIn marketing expert, discusses LinkedIn ad creative, targeting personas, effective funnel strategies, lead generation tactics, and the power of consistent branding for audience growth on LinkedIn.

In this engaging session, LinkedIn expert Anthony Blatner shares invaluable insights with B2B SaaS founder John Samuelson on leveraging LinkedIn ads effectively. They discuss the importance of targeting specific customer profiles and the optimal company size for Scatterspoke. The conversation highlights strategies for analyzing competitor ads and building successful campaigns, including budget setting and audience size considerations. Listeners learn about the advantages of free trials and educational content to drive conversions and improve customer engagement.