The Duct Tape Marketing Podcast Why Your LinkedIn Ads Aren't Working
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Oct 1, 2025 Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, shares his insights on LinkedIn advertising. He highlights common pitfalls like relying on default settings and discusses the benefits of Thought Leader ads. Anthony emphasizes the importance of precise targeting and suggests best-performing industries, including tech and SaaS. He explains how to optimize budgets for better ROI and the impact of AI on marketing strategies. Listeners gain practical tips to enhance their LinkedIn ad campaigns.
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Professional Audience Is LinkedIn's Power
- LinkedIn's primary advantage is its professional audience and detailed self-reported job data.
- This makes it uniquely effective for targeting niche B2B professionals by title, company, industry, and size.
Change Default Campaign Settings
- Avoid launching LinkedIn campaigns with default settings because they favor enterprise and platform revenue.
- Turn off audience expansion and exclude third-party placements to ensure your budget reaches the right professionals.
Lead With Value For B2B Sales
- Use lead magnets like guides, webinars, or newsletters to start long B2B sales journeys.
- Retarget those leads later with demos or consultations to move them toward purchase.