Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.
He and Dave discuss
- LinkedIn Ad Creative & Consistent Branding
- Thought Leader Ads & Organic Reach
- Niche Audiences & Custom Content
- Nurture Campaigns
- Expert LinkedIn Ads Tips
Timestamps
- (00:00) - Intro to Anthony Blatner
- (07:09) - Focusing on LinkedIn and Future Expansion
- (10:34) - Effective Social Media Advertising and Organic Content
- (13:58) - The Overlooked Importance of Creative Content in Advertising
- (16:06) - Targeting Personas with Top-of-Funnel Ads
- (21:11) - Creating Unique and Targeted Content: Pros and Cons
- (22:27) - Lead Generation Strategies for Small Budgets
- (26:40) - Effective Funnel Strategies for Small Budgets
- (30:09) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
- (35:02) - Building Long-Term Memory with Consistent Branding in Marketing
- (37:23) - The Power of Narrow Focus for Audience Growth
- (40:30) - Content Planning Based on Sales Cycle Length
- (42:19) - Connecting with Anthony Blattner on LinkedIn
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
- Frustrated by clunky email builders? You need Knak.
- Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
- Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
B2B Marketing with Dave Gerhardt