Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.
He and Dave discuss
- LinkedIn Ad Creative & Consistent Branding
- Thought Leader Ads & Organic Reach
- Niche Audiences & Custom Content
- Nurture Campaigns
- Expert LinkedIn Ads Tips
Timestamps
- (00:00) - Intro to Anthony Blatner
- (07:35) - Focusing on LinkedIn and Future Expansion
- (11:00) - Effective Social Media Advertising and Organic Content
- (14:24) - The Overlooked Importance of Creative Content in Advertising
- (16:32) - Targeting Personas with Top-of-Funnel Ads
- (22:42) - Creating Unique and Targeted Content: Pros and Cons
- (23:58) - Lead Generation Strategies for Small Budgets
- (28:11) - Effective Funnel Strategies for Small Budgets
- (31:40) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
- (36:33) - Building Long-Term Memory with Consistent Branding in Marketing
- (38:54) - The Power of Narrow Focus for Audience Growth
- (42:01) - Content Planning Based on Sales Cycle Length
- (43:50) - Connecting with Anthony Blattner on LinkedIn
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Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.
Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.
On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.
If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
