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LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

Social Media Marketing Podcast

CHAPTER

Mastering LinkedIn Retargeting Strategies

This chapter explores the capabilities of retargeting on LinkedIn, focusing on both personal profiles and business pages. Key strategies for creating engaging ad content, setting up retargeting audiences, and optimizing campaign performance are discussed, including practical examples tailored for financial advisors. The importance of audience engagement over time and refining targeting options for advertising campaigns is emphasized, providing insights into effectively leveraging LinkedIn for lead generation.

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