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LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

Social Media Marketing Podcast

CHAPTER

Unlocking LinkedIn Ads for Personal Profiles

This chapter explores the various ad types available for personal LinkedIn profiles, emphasizing thought leader ads and the process of boosting posts. It discusses the unique characteristics of different ad formats, including sponsored messaging and the benefits of targeting specific audiences based on detailed criteria. The chapter outlines strategic implications for companies leveraging employee followings to enhance content reach and engagement.

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