Social Media Marketing Podcast Podcasting: How to Create a Better Show
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Sep 26, 2024 Tom Webster, a podcasting industry analyst and partner at Sounds Profitable, dives into the evolving podcast landscape. He discusses the vital role of community and audience engagement in building a loyal listener base. The conversation emphasizes quality content over advertising and the need for effective editing to maintain authenticity. Webster also shares strategies for improving show dynamics and the importance of thorough preparation for guest interviews, taking inspiration from iconic hosts. This insightful dialogue is a must-listen for aspiring podcasters!
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Why Podcast?
- Businesses should create podcasts to deeply engage their audience.
- This fosters loyalty and trust, converting listeners into customers.
Podcasts as Entertainment
- Podcasts, unlike other content marketing, are a form of entertainment.
- They must be engaging and audience-centric, not product-focused.
Benefits of Podcasting
- Podcasting allows deep audience connection in intimate settings, building loyalty.
- It's an economical way to reach your target audience and establish rapport.
