Social Media Marketing Podcast cover image

Social Media Marketing Podcast

Podcasting: How to Create a Better Show

Sep 26, 2024
Tom Webster, a podcasting industry analyst and partner at Sounds Profitable, dives into the evolving podcast landscape. He discusses the vital role of community and audience engagement in building a loyal listener base. The conversation emphasizes quality content over advertising and the need for effective editing to maintain authenticity. Webster also shares strategies for improving show dynamics and the importance of thorough preparation for guest interviews, taking inspiration from iconic hosts. This insightful dialogue is a must-listen for aspiring podcasters!
45:28

Episode guests

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Quick takeaways

  • Emphasizing high-quality, audience-driven content is crucial for podcasters to foster engagement and cultivate a loyal listener base.
  • The podcasting industry is witnessing renewed interest and investment, yet it faces a challenge in supporting independent creators amidst exclusivity trends.

Deep dives

Navigating Change in Marketing

Marketers are currently facing significant disruption in the industry, making it essential to find strategies to thrive during these times. Surrounding oneself with others experiencing similar challenges can prove invaluable for navigating this landscape. Attending industry events, such as Social Media Marketing World, equips marketers with insights and strategies from peers who are successfully adapting to changes. This collective experience can empower marketers to embrace uncertainty and turn challenges into opportunities.

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highlights

Listen to the best highlights from the podcasts you love and dive into the full episode