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Social Media Marketing Podcast
Podcasting: How to Create a Better Show
Sep 26, 2024
Tom Webster, a podcasting industry expert, dives into the evolving landscape of podcasting and the power of connection between hosts and their audiences. He emphasizes the importance of quality content to foster loyalty and discusses strategies for maximizing audience engagement. Tom shares insights on how release frequency and understanding listener preferences can enhance show quality. He also highlights misconceptions about growth in the industry and the significance of structured preparation and effective editing.
45:28
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Quick takeaways
- Emphasizing high-quality, audience-driven content is crucial for podcasters to foster engagement and cultivate a loyal listener base.
- The podcasting industry is witnessing renewed interest and investment, yet it faces a challenge in supporting independent creators amidst exclusivity trends.
Deep dives
Navigating Change in Marketing
Marketers are currently facing significant disruption in the industry, making it essential to find strategies to thrive during these times. Surrounding oneself with others experiencing similar challenges can prove invaluable for navigating this landscape. Attending industry events, such as Social Media Marketing World, equips marketers with insights and strategies from peers who are successfully adapting to changes. This collective experience can empower marketers to embrace uncertainty and turn challenges into opportunities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode