Tom Webster

Tom Webster, a podcasting industry analyst and partner at Sounds Profitable, dives into the evolving podcast landscape. He discusses the vital role of community and audience engagement in building a loyal listener base. The conversation emphasizes quality content over advertising and the need for effective editing to maintain authenticity. Webster also shares strategies for improving show dynamics and the importance of thorough preparation for guest interviews, taking inspiration from iconic hosts. This insightful dialogue is a must-listen for aspiring podcasters!

Tom Webster, vice president of Edison Research and co-host of The Marketing Companion podcast, talks about podcast standards, trends in podcasting, podcast discovery, and tips for increasing podcast audience. He also discusses the art of conveying difficult subjects through storytelling and the power of engaging the audience. Tom shares insights on podcast statistics, the recent Infinite Dial Report, and the importance of presenting numbers properly.

Tom Webster, a partner at Sounds Profitable and a key figure in the podcasting industry for nearly three decades, shares his insights on blending emotional storytelling with data-driven communication. He challenges the notion of choosing between data and storytelling, emphasizing how to craft compelling narratives with statistics. Tom also discusses the role of video in podcast growth and the importance of understanding qualitative insights for better audience engagement. His advice is grounded in real-world applications, making data not just informative, but also captivating.

Tom Webster, a 25-year audio research veteran and author of "The Audience is Listening," shares invaluable insights on podcast growth. He explains that great content alone won't boost your audience; strategic storytelling and audience engagement are key. Tom discusses the importance of emotional connections and community involvement, urging podcasters to listen to their audience’s preferences. He also offers actionable strategies for shows feeling stagnant, emphasizing the benefit of introspection and soliciting listener feedback through surveys.

Tom Webster, an expert in audience engagement and thought leadership in podcasting, dives deep into what makes a podcast truly resonate. He emphasizes that simply having a podcast isn't sufficient; engagement must be earned. Listeners will learn about the importance of understanding audience needs and how to craft compelling narratives. Tom discusses common pitfalls podcasters face, like poor editing and unclear roles, and offers strategies for gathering insightful feedback to foster loyalty and enhance the listener experience.