Tom Webster, a podcasting industry expert, dives into the evolving landscape of podcasting and the power of connection between hosts and their audiences. He emphasizes the importance of quality content to foster loyalty and discusses strategies for maximizing audience engagement. Tom shares insights on how release frequency and understanding listener preferences can enhance show quality. He also highlights misconceptions about growth in the industry and the significance of structured preparation and effective editing.

Tom Webster, vice president of Edison Research and co-host of The Marketing Companion podcast, talks about podcast standards, trends in podcasting, podcast discovery, and tips for increasing podcast audience. He also discusses the art of conveying difficult subjects through storytelling and the power of engaging the audience. Tom shares insights on podcast statistics, the recent Infinite Dial Report, and the importance of presenting numbers properly.

Tom Webster, a 25-year audio research veteran and author of "The Audience is Listening," shares invaluable insights on podcast growth. He explains that great content alone won't boost your audience; strategic storytelling and audience engagement are key. Tom discusses the importance of emotional connections and community involvement, urging podcasters to listen to their audience’s preferences. He also offers actionable strategies for shows feeling stagnant, emphasizing the benefit of introspection and soliciting listener feedback through surveys.

Tom Webster, an expert in audience engagement and thought leadership in podcasting, dives deep into what makes a podcast truly resonate. He emphasizes that simply having a podcast isn't sufficient; engagement must be earned. Listeners will learn about the importance of understanding audience needs and how to craft compelling narratives. Tom discusses common pitfalls podcasters face, like poor editing and unclear roles, and offers strategies for gathering insightful feedback to foster loyalty and enhance the listener experience.

Guest Tom Webster, a podcasting expert, discusses the release of Sounder's OpenAPI and how podcast networks are testing AI tools. They also analyze the ratings of Apple podcasts and the effectiveness of YouTube ads. The chapter concludes with a quick hit segment.