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Podcast Junkies - Conversations with Fascinating Podcasters
093 Tom Webster | The Delicate Art of Conveying Difficult Subjects in the Form of Storytelling
Jun 8, 2016
Tom Webster, vice president of Edison Research and co-host of The Marketing Companion podcast, talks about podcast standards, trends in podcasting, podcast discovery, and tips for increasing podcast audience. He also discusses the art of conveying difficult subjects through storytelling and the power of engaging the audience. Tom shares insights on podcast statistics, the recent Infinite Dial Report, and the importance of presenting numbers properly.
56:33
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Quick takeaways
- Podcasters should engage with a wider range of listeners, not just their core fans.
- Using storytelling techniques can make data-heavy subjects more engaging and understandable.
Deep dives
The Importance of Understanding Different Audience Circles
It is important for podcasters to be aware of the different concentric circles of their audience and not just focus on their core fans. By understanding and engaging with a wider range of listeners, podcasters can avoid over-optimizing to a smaller group and potentially missing out on a larger audience.
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Discover
highlights
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