Podcast Junkies - Storytelling Interviews & Conversations with Podcasters Podcasting Passionately 093 Tom Webster | The Delicate Art of Conveying Difficult Subjects in the Form of Storytelling
13 snips
Jun 8, 2016 Tom Webster, vice president of Edison Research and co-host of The Marketing Companion podcast, talks about podcast standards, trends in podcasting, podcast discovery, and tips for increasing podcast audience. He also discusses the art of conveying difficult subjects through storytelling and the power of engaging the audience. Tom shares insights on podcast statistics, the recent Infinite Dial Report, and the importance of presenting numbers properly.
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Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 5min
Podcast Evolution Over the Years
04:35 • 15min
Podcast Discovery and Building an Audience
19:13 • 13min
The Power of Storytelling in Presenting Dry Subjects
32:05 • 4min
Podcast Listening Habits
36:14 • 13min
Research, Podcasting Statistics, and the Art of Presenting Numbers
48:52 • 5min
Wrapping up the episode and engaging with listeners
53:29 • 3min