

How to Grow Your Podcast Audience with Tom Webster
Feb 5, 2025
Tom Webster, a 25-year audio research veteran and author of "The Audience is Listening," shares invaluable insights on podcast growth. He explains that great content alone won't boost your audience; strategic storytelling and audience engagement are key. Tom discusses the importance of emotional connections and community involvement, urging podcasters to listen to their audience’s preferences. He also offers actionable strategies for shows feeling stagnant, emphasizing the benefit of introspection and soliciting listener feedback through surveys.
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Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 6min
Nostalgic Reflections on Music and Audio's Influence
05:39 • 3min
Growing Podcast Audiences
08:17 • 16min
The Balance of Authenticity and Audience Engagement
24:39 • 2min
Connecting Through Authenticity
26:20 • 4min
Actionable Insights for Stagnant Podcasters
30:01 • 2min