The Agents of Change Digital Marketing Podcast
How to Grow Your Podcast Audience with Tom Webster
Feb 5, 2025
Tom Webster, a 25-year audio research veteran and author of "The Audience is Listening," shares invaluable insights on podcast growth. He explains that great content alone won't boost your audience; strategic storytelling and audience engagement are key. Tom discusses the importance of emotional connections and community involvement, urging podcasters to listen to their audience’s preferences. He also offers actionable strategies for shows feeling stagnant, emphasizing the benefit of introspection and soliciting listener feedback through surveys.
32:37
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Quick takeaways
- Effective audience research is vital for understanding listener needs and tailoring content that truly engages and resonates with them.
- Investing in high-quality editing significantly enhances podcast appeal by improving narrative flow and ensuring each episode delivers meaningful content.
Deep dives
The Inefficiency of Podcasting and Its Purpose
Podcasting is recognized as an inefficient medium for transferring information, as the content can often be consumed much faster through written transcripts. However, its value lies in creating an engaging experience that surpasses mere information delivery. The podcast is designed to deepen connections and build relationships, allowing hosts to share insights from marketing experts while also generating leads for their own businesses. The host emphasizes the significance of distinguishing the podcast’s function beyond just sharing knowledge, focusing on making it indispensable for the audience.
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