Build a Better Agency Podcast EP 463: Successful podcasting from the audience's perspective with Tom Webster
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Aug 19, 2024 Tom Webster, an expert in audience engagement and thought leadership in podcasting, dives deep into what makes a podcast truly resonate. He emphasizes that simply having a podcast isn't sufficient; engagement must be earned. Listeners will learn about the importance of understanding audience needs and how to craft compelling narratives. Tom discusses common pitfalls podcasters face, like poor editing and unclear roles, and offers strategies for gathering insightful feedback to foster loyalty and enhance the listener experience.
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Audience Must Be Earned
- You don't have a right to an audience; it must be earned through craft and relevance.
- Word-of-mouth is the dominant discovery method, so make a show people will recommend.
Shape Shows With Narrative Editing
- Edit your episodes to create a clear narrative arc instead of just removing mistakes.
- Rearrange and tighten interviews so each segment answers the next question in the listener's mind.
Assign Clear Roles To Panelists
- Give each regular participant a clearly defined role or cut the panel size.
- Define host and co-host characters so every voice adds unique value to the episode.