
Build a Better Agency Podcast
EP 463: Successful podcasting from the audience’s perspective with Tom Webster
Aug 19, 2024
Tom Webster, an expert in audience engagement and thought leadership in podcasting, dives deep into what makes a podcast truly resonate. He emphasizes that simply having a podcast isn't sufficient; engagement must be earned. Listeners will learn about the importance of understanding audience needs and how to craft compelling narratives. Tom discusses common pitfalls podcasters face, like poor editing and unclear roles, and offers strategies for gathering insightful feedback to foster loyalty and enhance the listener experience.
53:08
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Quick takeaways
- Understanding your audience's needs, fears, and desires is crucial for tailoring engaging podcast content that resonates deeply.
- Respecting the time commitment of your audience is essential for building lasting connections and ensuring they continue to return.
Deep dives
The Importance of Understanding Your Audience
Recognizing the audience is crucial for any agency or business, as it drives successful communication and connections. Engaging with listeners allows for the development of tailored content that resonates with their needs and preferences. The podcast emphasizes that agencies must respect and care for their audience, investing in their success rather than simply broadcasting messages. This understanding can lead to improved client and employee retention, ultimately fostering a profitable business environment.
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