9min chapter

Social Media Marketing Podcast cover image

Podcasting: How to Create a Better Show

Social Media Marketing Podcast

CHAPTER

Navigating Podcasting Landscape

This chapter explores the evolving podcasting industry, focusing on the creation of a professional trade organization aimed at supporting podcasters. It emphasizes the importance of quality content over mere advertising and discusses the need for genuine audience engagement. The conversation also highlights efforts to foster networking and research initiatives to enhance understanding within the podcasting space.

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