Social Media Marketing Podcast Instagram Reels Strategy: How to Connect, Engage, and Sell
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Sep 5, 2024 
Join Eden Hazan, a content strategist and co-founder of Social Drop, as she dives into the dynamic world of Instagram Reels. Discover how to craft engaging videos that not only entertain but also drive sales. Eden shares her fascinating journey from a family pizza business to a thriving marketing agency, emphasizing the power of storytelling. Learn the art of balancing 'sell shots' and 'engagement shots' to connect with your audience, and find out how to integrate cultural elements for deeper emotional ties.
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From Pizza to Pixels
- Eden Hazan's journey into social media began with managing his family's frozen pizza business.
- This led to helping friends with their social media, eventually starting Social Drop agency.
TikTok Transformation
- The rise of TikTok and short-form video challenged Hazan to adapt his agency's strategies.
- This led to daily TikTok posting, which significantly improved his video skills and grew his following.
Video's Importance
- Short-form video is crucial due to its high consumption rates, which algorithms prioritize.
- Video's versatility in hooking viewers and conveying creative marketing messages makes it highly effective.