Social Media Marketing Podcast

Katie Brinkley, social media marketer, discusses the power of connections and authenticity online. She highlights the value of developing a community on social media and the benefits of a targeted posting strategy. The podcast also explores the strategy of not including links in posts and using Instagram DM automation tools. Thoughtful engagement with commenters is emphasized as a way to build relationships and increase visibility.

Jay Clouse, an expert in YouTube video podcasts, discusses the challenges of gaining attention on YouTube with podcast content, the benefits of a YouTube-centered podcast for audience growth, and the importance of optimizing video interviews for YouTube, including attention-grabbing thumbnails and informative titles.

In this episode, Allie Mason, a social media expert, shares her journey from journalism to social media management. She discusses the importance of having a content strategy on social platforms and provides insights on building a loyal audience. She also highlights the benefits of the Something Greater School of Social and explains the process of building a social content strategy, including auditing previous content and conducting market research.

Louise Brogan, an expert in LinkedIn networking and outreach, discusses the power of LinkedIn for marketers, optimizing LinkedIn profiles, and building valuable connections. She compares LinkedIn to a valuable industry conference and shares creative strategies to maximize LinkedIn activities for business growth.

In this episode, digital marketing expert Jon Loomer discusses how to adjust Facebook and Instagram campaigns for the changing Meta ads landscape. Topics include adapting to the impact of the pandemic, the effectiveness of advanced plus shopping campaigns, embracing changes in meta ads, importance of attribution tracking, and navigating the meta ads landscape.

Podcaster and business owner Michael Stelzner openly shares his challenges, including financial struggles in his business. He discusses the benefits of a growth mindset and the personal sacrifices he made. Stelzner reflects on the challenges faced in 2023 and expresses commitment to pursue a big idea in 2024.

Andrew Davis, a marketing strategist, discusses unleashing creativity through constraints. He highlights the importance of embracing limitations as opportunities for more effective outcomes. The podcast also explores the power of incentives, personal anecdotes, and examples of successful creative solutions.

Behavioral science expert and marketing consultant, Nancy Harhut, shares tips for better marketing results. She discusses the power of behavioral science in marketing, understanding the mindset of the target audience, leveraging authority, the power of choice and autonomy in decision making, and the power of cognitive fluency in marketing.

Marketing analytics expert, JJ Reynolds, discusses how to clearly convey marketing value with analytics. They explore the importance of reliable support in starting an agency and charging separately for analytics. Learn how to communicate metrics effectively, explore Looker Studio as a powerful dashboarding tool, and differentiate leads in marketing reports. Discover how to identify pain points in marketing and make data-driven decisions for better strategies.

In this podcast, AI integration expert Ron Callis discusses adopting AI in businesses, the importance of branding and marketing, challenges and excitement surrounding AI adoption in marketing, the significance of intellectual property in relation to AI, and the need for an AI council within a company. He also provides resources and training options for implementing AI.