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Social Media Marketing Podcast
Proving Your Worth: How to Measure the Success of Your Social Marketing
Jun 3, 2024
43:18
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Emeric Ernoult, social media measurement expert, discusses tracking social media ROI, evolution of Agorapulse, utilizing tracking links in strategies, maximizing engagement, and leveraging LinkedIn for marketing.
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Quick takeaways
- Utilize UTM parameters and Google Analytics to measure social media success.
- Standardize naming conventions for accurate tracking of link performance across campaigns.
Deep dives
Understanding the Importance of Tracking Social Media ROI
Tracking the success of social media marketing activities is crucial for proving the value of marketing efforts. Using UTM parameters to track links and Google Analytics for data analysis provides insights into the effectiveness of different social media channels.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode