Social Media Marketing Podcast

Proving Your Worth: How to Measure the Success of Your Social Marketing

Jun 3, 2024

Emeric Ernoult, social media measurement expert, discusses tracking social media ROI, evolution of Agorapulse, utilizing tracking links in strategies, maximizing engagement, and leveraging LinkedIn for marketing.

43:18

Episode guests

Emeric Ernoult

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Utilize UTM parameters and Google Analytics to measure social media success.

Standardize naming conventions for accurate tracking of link performance across campaigns.

Leverage Google Tag Manager for tracking conversions and demonstrating marketing impact.

Deep dives

Understanding the Importance of Tracking Social Media ROI

Tracking the success of social media marketing activities is crucial for proving the value of marketing efforts. Using UTM parameters to track links and Google Analytics for data analysis provides insights into the effectiveness of different social media channels.

Value in Connecting Marketing Activities to Results

01:27

Proving Your Worth in Social Media Marketing

01:33

Tracking Conversations and Links

01:20

Introduction

2min

Evolution of Agorapulse: From Social Media Marketing to Management

5min

Tracking and Measuring Social Media Marketing Activities

15min

Effective Utilization of Tracking Links in Social Marketing Strategies

5min

Maximizing Social Media Engagement and Tracking Effectiveness

15min

Utilizing Data and LinkedIn for Efficient Social Marketing Strategies

3min

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? To discover how to measure the success of your social media marketing activities, I interview Emeric Ernoult.

Guest: Emeric Ernoult

This episode of the Social Media Marketing Podcast is produced in partnership with Agorapulse.

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.