Proving Your Worth: How to Measure the Success of Your Social Marketing
Social Media Marketing Podcast
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Evolution of Agorapulse: From Social Media Marketing to Management
Emmerk Ernu, the co-founder and CEO of Agorapulse, discusses the company's journey from focusing on Facebook contests to becoming a comprehensive social media management suite. The chapter highlights challenges faced, the transition process, and the importance of measuring social media ROI for businesses.
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