Tracking and Measuring Social Media Marketing Activities

The chapter discusses the importance of quantifiably proving the value provided in a company, particularly focusing on the challenges faced by marketers in tracking and measuring success. It emphasizes the need for foundational elements like analytic software and the significance of learning how to track and measure effectively in social media marketing. Strategies for leveraging different social media platforms based on their link sharing capabilities are explored, highlighting the importance of tracking and measuring social marketing activities.