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Proving Your Worth: How to Measure the Success of Your Social Marketing

Social Media Marketing Podcast

CHAPTER

Maximizing Social Media Engagement and Tracking Effectiveness

The chapter delves into strategies for utilizing social media to reach a wider audience and increase engagement, particularly focusing on direct selling opportunities and strategic approaches for different types of businesses. It emphasizes the importance of tracking revenue and utilizing UTM parameters for effective marketing analysis. The speakers discuss the challenges of interpreting digital marketing data, advocating for a comprehensive approach that includes surveys and in-depth data analysis beyond surface metrics.

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