Social Media Marketing Podcast

Robert Rose, content marketing strategist, discusses the importance of having a content marketing strategy and the impact of AI in content strategy. He explores the distinction between tactics and strategy in content marketing and the use of AI for content creation. Emphasizes the need for cohesive marketing efforts and the role of the human storyteller.

Richard Bliss, an expert in leveraging company leadership on LinkedIn, discusses the importance of executives on LinkedIn, optimizing profiles, the power of regular and relevant content, and how to connect with him on LinkedIn and his website.

Amber Figlow, a social media marketing expert, discusses the importance of content repurposing, prepping content for repurposing, repurposing written content with AI tools, using AI for thumbnails, challenges with scheduling tools, and promoting the Social Media Marketing World event.

Discover the journey of Tyla Brimblecombe, a TikTok strategist. Explore the benefits of TikTok for creators and marketers. Learn how to create authentic content on TikTok and add audio to videos. Explore the importance of content consistency and experimentation on TikTok.

Explore the benefits of creating Instagram Reels and strategies for targeting the desired audience. Learn how to incorporate B-roll footage and text in Reels, and discover strategies for repurposing content and saving time in content creation. Find out how to access the full sound library for business accounts and use trending sounds or narration. Discover the ease of editing and scheduling Reels, including the use of third-party tools and the improved Instagram editing interface.

Melissa Laurie, TikTok marketing expert, discusses optimizing TikTok videos for search, the impact of COVID-19 on tourism, challenges faced by companies on TikTok, searching for information on Google and TikTok, using quarter actions and repurposing content on TikTok, and optimizing TikTok videos for more views.

Digital advertising expert Brooke Osmundson discusses the importance of Google Search Ads, the benefits of using observation mode, Google's in market audience feature, targeting strategies, and bidding on brand names. She also highlights the wide reach of Google and the opportunities it provides for targeted advertising.

Austin Falter, a video creation expert, shares insights on building a scalable short-form video system for TikTok and beyond. They discuss the effectiveness of TikTok in growing a brand and generating sales. Tips are shared on creating engaging short-form videos, focusing on content and connection. The significance of incorporating an emotional angle and structuring techniques are explored. The process of creating and posting videos on social media, including editing apps and tools, is discussed. Batching videos and preferred social media platforms are also covered.

Content marketing expert, Mike Kaput, discusses the growth of AI in marketing and common challenges in content creation. He highlights the use of AI to streamline content marketing workflows, including expediting content preparation and generating article summaries using tools like Descript and Claude.

Jade Beason, social media expert, shares tips on improving Instagram results through small changes. Topics include auditing Instagram account, optimizing profile, uploading high-quality videos, utilizing Instagram features effectively, tailoring captions, analyzing analytics, and gratitude for the guest's valuable insights.