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Social Media Marketing Podcast
LinkedIn Written Content Strategy: From Ideas to Stories and Beyond
May 23, 2024
44:56
Snipd AI
Expert Michaela Alexis discusses LinkedIn content strategy focusing on the power of written posts over video, crafting engaging stories with resilience and setbacks, and connecting through vulnerability. Tips include sharing personal experiences, using tools like ChatGPT, and structuring narratives with a clear purpose and call to action.
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Quick takeaways
- Written content on LinkedIn conveys identity and values effectively.
- Crafting LinkedIn stories with engaging hooks, clear messages, and audience alignment enhances interaction.
Deep dives
The Importance of Using the Written Word on LinkedIn
On LinkedIn, the written word is crucial as it helps convey a person's identity and values. Stories and storytelling have a lasting impact, attracting and engaging audiences effectively. Unlike video, written content allows for non-linear consumption, catering to short attention spans. Stories with personal insights and lessons resonate well, connecting with audiences on a deeper level.
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