LinkedIn Written Content Strategy: From Ideas to Stories and Beyond
May 23, 2024
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Expert Michaela Alexis discusses LinkedIn content strategy focusing on the power of written posts over video, crafting engaging stories with resilience and setbacks, and connecting through vulnerability. Tips include sharing personal experiences, using tools like ChatGPT, and structuring narratives with a clear purpose and call to action.
Written content on LinkedIn conveys identity and values effectively.
Crafting LinkedIn stories with engaging hooks, clear messages, and audience alignment enhances interaction.
Deep dives
The Importance of Using the Written Word on LinkedIn
On LinkedIn, the written word is crucial as it helps convey a person's identity and values. Stories and storytelling have a lasting impact, attracting and engaging audiences effectively. Unlike video, written content allows for non-linear consumption, catering to short attention spans. Stories with personal insights and lessons resonate well, connecting with audiences on a deeper level.
Crafting Compelling Stories on LinkedIn
Crafting stories for LinkedIn involves creating a hook to grab attention, sharing the story with a clear beginning, middle, and end, and highlighting the emotional or pivotal moments. Lessons learned from the story should align with the audience's interests and goals, ensuring relatability and engagement. Including a cliffhanger at the beginning and a clear call to action at the end enhances the story's impact and encourages interaction.
Finding Lessons and Structuring Posts on LinkedIn
Selecting one key lesson from a story enhances its impact and clarity. Lessons should be relevant, engaging, and focused on connecting with the audience. Structuring posts with a clear hook, engaging narrative, and takeaway message strengthens the storytelling element. Encouraging conversation and interaction through a single call to action invites audience participation.
Engaging Your Audience Through LinkedIn Stories
LinkedIn stories that evoke emotions, convey authenticity, and offer meaningful insights resonate well with diverse audiences. Stories about overcoming challenges, sharing personal growth, and navigating professional transitions create relatable content. Encouraging private messages for sensitive topics fosters deeper connections, while prompts to share personal experiences enhance engagement and relationship-building.
Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? To explore content strategy on LinkedIn using the written word, I interview Michaela Alexis.