Michaela Alexis, a LinkedIn marketing strategist, shares her expertise on leveraging LinkedIn effectively and has created a popular course on social media copywriting. She delves into the exciting new video features, including a dedicated video button designed to boost engagement. Michaela also discusses LinkedIn's updated content guidelines, advocating for original value-driven content over promotional material. Additionally, she highlights the latest marketing tools, including AI enhancements, that enable more personalized outreach, making LinkedIn a powerful platform for businesses.

Expert Michaela Alexis discusses LinkedIn content strategy focusing on the power of written posts over video, crafting engaging stories with resilience and setbacks, and connecting through vulnerability. Tips include sharing personal experiences, using tools like ChatGPT, and structuring narratives with a clear purpose and call to action.