Social Media for B2B Growth: LinkedIn Strategies and Tips The Truth About LinkedIn Right Now: Shifts, Algorithms & What Actually Works
Nov 20, 2025
Michaela Alexis, a LinkedIn creator and speaker known for her engaging storytelling and practical LinkedIn strategies, discusses the rapidly shifting landscape of LinkedIn. She emphasizes the importance of building 'career insurance' and the power of vulnerability in establishing connections. Michaela shares insights on overcoming perfectionism, the unpredictability of the platform's algorithm, and strategies for introverts to network effectively. Tune in for her actionable tips on optimizing profiles and utilizing LinkedIn newsletters to grow your audience!
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Laid Off, Built Career Insurance
- Michaela Alexis built a large LinkedIn following after being laid off in 2016 by sharing candid job-seeking struggles.
- She calls that audience her "career insurance" because they follow her as Michaela, not her employer.
LinkedIn As Social Practice
- Michaela describes struggling with agoraphobia in her twenties and using LinkedIn to practice social skills.
- She used online connections to break the ice before events and build confidence for in-person conversations.
Post First, Perfect Later
- Step away from your computer after posting so you don't delete the post in a panic.
- Embrace vulnerability and iterate — perfectionists should publish, then perfect as they go.
