Social Media for B2B Growth: LinkedIn Strategies and Tips

Discover the common pitfalls that keep your LinkedIn Company Page invisible. Learn how an unoptimized setup and dull content can stifle engagement. Uncover the dangers of posting unoriginal material and the importance of not merely broadcasting your message. Find out why showcasing your employees is crucial, along with practical strategies to foster genuine interaction. This insightful discussion equips you with actionable tips to transform your LinkedIn presence into a vibrant and engaged community.

Discover the subtle mistake many B2B marketers are making that erodes trust on LinkedIn. Dive into a real-life controversy that highlights the fine line between inspiration and plagiarism. Learn why originality is crucial for your brand's voice and the dangers of copying content. Get practical tips for creating unique branding and managing your social media effectively. This is a must-listen for anyone looking to stand out for the right reasons.

Ashley Faus, an expert from Atlassian and author of Human-Centered Marketing, delves into why founder-led brands often stumble in thought leadership. She challenges the notion that executives are always the best thought leaders, urging a more nuanced understanding of expertise. The conversation covers the importance of genuine engagement over high-profile postings, the role of employee advocacy on LinkedIn, and the vital link between trust and effective marketing strategies. Faus emphasizes identifying diverse thought leaders within organizations for impactful content creation.

Struggling to boost your LinkedIn Company Page? Discover the top reasons stunting your growth, like having no clear strategy or inconsistent content. Learn practical solutions to overcome these challenges, even with limited resources. Explore how incorporating outsourcing can elevate your page performance and keep up with ever-changing LinkedIn dynamics. Unlock the secrets to effective management and make your LinkedIn page a powerful tool for B2B growth!

Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.Key moments in this episode - 00:00 - Why being different matters on LinkedIn01:30 - The mistake most brands make03:00 – Why blending in costs you opportunities05:00 – 5 questions to find your different13:30 – Updating your LinkedIn profile16:00 – Final tips to own your differenceCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

LinkedIn short form video is it a trend or game-changer for B2B brands?Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.Key moments in this episode - 00:00 – Is LinkedIn video worth it?01:00 – LinkedIn video feed03:00 – Why this isn’t just another TikTok copy04:50 – LinkedIn’s official video stats (2025)06:45 – Pros of LinkedIn video for B2B09:50 – Real talk: video confidence, branding, and buy-in12:15 – Tools to make video creation easy (Descript, CapCut, Opus Clip)14:00 – What B2B brands should actually be doing16:30 – Final verdict: Is it worth it?Tools Mentioned in this EpisodeDescriptOpusClipMetricoolCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250429_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1

If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth. Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.Key moments in this episode - 00:00 Tough Love Truth03:29 Common LinkedIn Content Issues08:00 The Power of Empathy11:01 The R.A.T.E Framework15:11 Self-Audit Challenge17:24 Empathy for the WinCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  METRICOOL REPORT - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250422_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1

Global Insights and the P.A.G.E Advocacy Framework for LinkedIn SuccessJoin Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US. From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework. Discover how to amplify your company's presence on LinkedIn and stay ahead in the world of B2B marketing.Key moments in this episode - 00:00 Introduction and Overview00:30 Travel Adventures and Initial Challenges03:34 Highlights from Uplift Live05:41 Insights from Social Media Marketing World07:49 Key Takeaways and Comparisons16:17 P.A.G.E Advocacy Framework19:34 Tim Tam Moments CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter - subscribe today to get your LinkedIn news first. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  Download the Metricool LinkedIn Report 2025 - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250415_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1

Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them. Key moments in this episode - 00:00 Being Salesy on LinkedIn00:32 Global Page Advocacy Tour01:35 The Real Problem: Bad Selling Practices02:49 Three-Step Framework for Effective LinkedIn Selling07:29 Soft vs. Hard Selling Techniques09:56 Final Thoughts and EncouragementCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterRegister for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

Discover the 3Cs that make an exceptional LinkedIn B2B marketer: curiosity, consistency, and connection. Learn how curiosity fuels creativity and innovation in marketing. Consistency is key for building trust and recognition. The significance of forging genuine connections with your audience is emphasized for effective engagement. This discussion highlights essential traits that set successful marketers apart, offering insights into adapting strategies for personal and business success.