Social Media for B2B Growth: LinkedIn Strategies and Tips

The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs.If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give you back control — and the confidence to turn LinkedIn into your best growth engineKey moments in this episode - 00:00 Navigating the LinkedIn Algorithm01:53 Understanding the LinkedIn Algorithm Changes04:23 Old vs. New LinkedIn Algorithm07:48 Proactive vs. Passive LinkedIn Usage09:42 Optimising Your LinkedIn Profile12:31 Effective LinkedIn Posting Strategies15:17 Taking Control of Your LinkedIn Experience📌 The Unofficial LinkedIn Algorithm Report by Christopher PennToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251007_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletter

Discover the best strategies for leveraging LinkedIn to drive business growth.  The pros and cons of posting content, commenting on others' posts, and sending direct messages. Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your business goals. Tune in to refine your LinkedIn strategy and start seeing real growth.Key moments in this episode - 00:00 LinkedIn for Business Growth00:52 The Impact of LinkedIn's Algorithm Changes03:30 Pros and Cons of Posting Content on LinkedIn06:13 The Power of Commenting on LinkedIn08:44 Effective Use of Direct Messages on LinkedIn12:15 Finding the Right Mix15:46 Share Your LinkedIn StrategiesCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250930_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started. Key moments in this episode - 00:00 Overcoming LinkedIn Posting Anxiety01:17 The Power of Mindset in LinkedIn Success02:39 Common Fears Holding You Back07:57 Shifting Focus to Overcome Fear10:33 Making Your First LinkedIn Post11:54 Michelle's Journey13:36 Final ThoughtsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250923_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

Discover the top 10 new features transforming LinkedIn in 2025. Explore essential updates for company pages and verifications to enhance your marketing strategies. Learn about collaborative articles and the clever introduction of a mini Sudoku game. Dive into improvements for analytics and partnerships to boost B2B efforts, along with LinkedIn's crackdown on automated engagement practices. Stay ahead of the curve with these game-changing tools!

LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about.Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and effort.Key moments in this episode - 00:00 Navigating the Content Landscape00:41 Newsletter Recap01:51 LinkedIn Newsletters: Benefits and Growth02:25 Challenges with Email Newsletters07:10 Substack: The New Contender13:15 Leveraging LinkedIn Newsletters for Growth18:24 Final ThoughtsTo learn more about Pros & Cons of LinkedIn Newsletters - https://socialmediaforb2bgrowthpodcast.com/episode/linkedin-newsletters-vs-email-newsletters-which-one-wins-for-b2bCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250909_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start. Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations.Key moments in this episode - 00:00 The LinkedIn DM Dilemma00:33 The Problem with LinkedIn DMs03:50 What Makes a Bad LinkedIn DM?07:29 The Importance of Slowing Down08:19 Don't Skip Rapport Building14:42 The C.A.R.E Framework17:35 Slow Down to Build TrustCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250902_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results.Key moments in this episode - 00:00 LinkedIn Marketing for Small Businesses00:52 LinkedIn Profile vs. Company Page01:12 Understanding the Power of Two05:46 Practical LinkedIn Tips for Small Business Owners06:59 Setting Your LinkedIn Strategy10:44 Real-World Application: Michelle's Experience16:04 Final ThoughtsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250826_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

Discover how AI and automation tools can enhance your LinkedIn marketing efforts—without risking account bans! Dive into the importance of understanding LinkedIn's user agreement and the potential dangers of abusing automation. Learn about safe tools for maximizing engagement and hear tips on creating an AI social media policy that boosts brand integrity. It's all about balancing tech and human touch in your B2B strategies!

Ty Heath, a LinkedIn brand expert and director at the B2B Institute, joins Michelle J Raymond to discuss how B2B marketers can break free from dull content. They tackle the 'Sea of Sameness' and emphasize the need for creativity and emotional storytelling. Ty shares strategies for balancing brand building with demand generation and highlights the importance of distinctiveness in memorable branding. Successful examples like Slack and monday.com illustrate these concepts, showcasing how boldness on LinkedIn can lead to greater brand recognition.

The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success. Perfect for Company Page Admins and Social Media Managers looking to stay ahead.Key moments in this episode - 00:00 LinkedIn Algorithm Shift June 202500:57 Impact on LinkedIn Company Pages03:20 Recent Changes and Challenges06:41 Broken Strategies in Company Pages12:57 P.A.G.E Advocacy Framework16:53 Wrap Up & HomeworkToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.   https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250805_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter