
Social Media for B2B Growth: LinkedIn Strategies and Tips
Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth.
Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn.
Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you:
• Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success.
• Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand.
• Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry.
• Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results.
• Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn.
This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition.
Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.
Latest episodes

Jul 6, 2025 • 22min
The Non-Cringe Guide to Writing LinkedIn Sales Posts
Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework.Key moments in this episode - 00:00 Overcoming the Fear of Sales Posts on LinkedIn00:47 The Misconceptions About Selling on LinkedIn05:30 Mindset Matters10:04 The Consequences of Avoiding LinkedIn Sales Posts14:09 The Non-Cringe Guide to LinkedIn Sales Posts17:03 Mastering Sales Copywriting Frameworks20:07 The Power of Copywriting in LinkedIn SalesCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250701_michelle-raymond_july-premium-poll_en&utm_content=audio&utm_term=q2

Jun 27, 2025 • 15min
The Real Reason Your B2B LinkedIn Posts Are Getting Ignored (With Fixes)
Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement. Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence.Key moments in this episode - 00:00 Playing It Safe on LinkedIn00:36 The State of LinkedIn Content01:45 The Problem with Most LinkedIn Content03:50 Creating Engaging LinkedIn Content: The Hook06:43 Be Authentic09:10 Practical Tips to Improve Your LinkedIn Content11:12 Stand Out by Being ContrarianCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250624_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #B2BMarketing #ContentMarketing

7 snips
Jun 22, 2025 • 14min
What Really Happens When You Take a Break from LinkedIn
Feeling guilty about a LinkedIn break? A LinkedIn expert shares why stepping back can be beneficial and reassures listeners that the algorithm won’t punish inactivity. Discover the importance of relationships over metrics, the value of quality content, and tips to avoid burnout. Learn to reframe consistency in a way that supports your mental well-being while enhancing your engagement. Gain permission to pause and embrace a healthier approach to social media.

Jun 10, 2025 • 33min
Don't Fall For These "Smart" LinkedIn Tactics
Join Scott Aaron, host of the Networking and Marketing Made Simple podcast, as he uncovers prevalent LinkedIn scams alongside Michelle J Raymond. They dive into the dangers of engagement pods, revealing how they can harm personal branding. Scott warns against the temptation of buying followers and discusses the ethical risks tied to automation tools. The duo emphasizes the importance of authentic engagement and navigating LinkedIn’s landscape with integrity to achieve genuine growth.

Jun 3, 2025 • 13min
Why Your LinkedIn Company Page Isn't Working (Plus 5 Quick Fixes)
Discover the common pitfalls that keep your LinkedIn Company Page invisible. Learn how an unoptimized setup and dull content can stifle engagement. Uncover the dangers of posting unoriginal material and the importance of not merely broadcasting your message. Find out why showcasing your employees is crucial, along with practical strategies to foster genuine interaction. This insightful discussion equips you with actionable tips to transform your LinkedIn presence into a vibrant and engaged community.

May 29, 2025 • 18min
What’s Killing Trust on LinkedIn (and You Might Be Doing It)
Discover the subtle mistake many B2B marketers are making that erodes trust on LinkedIn. Dive into a real-life controversy that highlights the fine line between inspiration and plagiarism. Learn why originality is crucial for your brand's voice and the dangers of copying content. Get practical tips for creating unique branding and managing your social media effectively. This is a must-listen for anyone looking to stand out for the right reasons.

May 20, 2025 • 30min
Why Founder-Led Brands Fail at Thought Leadership
Ashley Faus, an expert from Atlassian and author of Human-Centered Marketing, delves into why founder-led brands often stumble in thought leadership. She challenges the notion that executives are always the best thought leaders, urging a more nuanced understanding of expertise. The conversation covers the importance of genuine engagement over high-profile postings, the role of employee advocacy on LinkedIn, and the vital link between trust and effective marketing strategies. Faus emphasizes identifying diverse thought leaders within organizations for impactful content creation.

11 snips
May 13, 2025 • 22min
Why No One Follows Your LinkedIn Page (What to Do About It)
Struggling to boost your LinkedIn Company Page? Discover the top reasons stunting your growth, like having no clear strategy or inconsistent content. Learn practical solutions to overcome these challenges, even with limited resources. Explore how incorporating outsourcing can elevate your page performance and keep up with ever-changing LinkedIn dynamics. Unlock the secrets to effective management and make your LinkedIn page a powerful tool for B2B growth!

May 5, 2025 • 19min
Standing Out on LinkedIn Isn't Actually That Hard (Here's How)
Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.Key moments in this episode - 00:00 - Why being different matters on LinkedIn01:30 - The mistake most brands make03:00 – Why blending in costs you opportunities05:00 – 5 questions to find your different13:30 – Updating your LinkedIn profile16:00 – Final tips to own your differenceCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Apr 24, 2025 • 19min
I Was Wrong About LinkedIn Video. It ACTUALLY Works for B2B Marketing
LinkedIn short form video is it a trend or game-changer for B2B brands?Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.Key moments in this episode - 00:00 – Is LinkedIn video worth it?01:00 – LinkedIn video feed03:00 – Why this isn’t just another TikTok copy04:50 – LinkedIn’s official video stats (2025)06:45 – Pros of LinkedIn video for B2B09:50 – Real talk: video confidence, branding, and buy-in12:15 – Tools to make video creation easy (Descript, CapCut, Opus Clip)14:00 – What B2B brands should actually be doing16:30 – Final verdict: Is it worth it?Tools Mentioned in this EpisodeDescriptOpusClipMetricoolCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250429_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1