Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Nancy Harhut, a behavioral science specialist and author, joins to explore how emotions and psychology influence B2B buyer decisions on LinkedIn. She reveals that buyers aren't purely rational and explains the power of fear and urgency in messaging. Harhut emphasizes the importance of niche content over broad approaches, as it builds trust and community. Discover why repetition matters less than relevance and how shifting the narrative to focus on customers rather than products can enhance engagement and sales.

Bec Chappell, a savvy marketing strategist and host of Marketing Espresso, joins to discuss the evolving landscape of LinkedIn for B2B brands. She highlights the pitfalls of over-relying on AI for strategy, arguing it dulls creativity. They emphasize reviving emotional branding and practical steps to differentiate businesses. Bec encourages diversifying outreach beyond social media and aligning LinkedIn tactics with broader marketing strategies. Her advice? Avoid blindly chasing trends and focus on the essentials that drive real results.

LinkedIn's surprising 2025 changes have shifted the landscape for B2B marketers. Impressions are out; relevance and saves are in. Comments have taken on a vital role, generating visibility and trust. Company Pages can now act as landing pages, while social selling faces hurdles due to AI-driven spam. Short-form video isn't the magic solution many hoped for. As LinkedIn transitions from networking to discovery, mastering customer research and building rapport become essential for success.

Zoe Bermant, a LinkedIn strategist and agency leader, dives into essential strategies for B2B marketers navigating changes to LinkedIn Company Pages in 2026. She discusses the alarming decline in organic reach and presents three key strategies to combat it: investing in personnel, leveraging LinkedIn Premium, and boosting posts. Zoe emphasizes the importance of follower growth as social proof and highlights effective content formats like polls and newsletters for niche engagement. Finally, she offers advice for social media managers feeling overwhelmed by these shifts.

Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions. Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue.Key moments in this episode - 00:00 Why your LinkedIn posts aren’t converting03:12 The beige content problem in B2B marketing07:40 How AI-generated copy creates LinkedIn sameness11:05 Writing for one LinkedIn buyer persona14:22 High-impact LinkedIn hooks and copywriting frameworks17:58 Why your audience still doesn’t know what you do21:44 Fixing weak LinkedIn calls to action25:33 The biggest B2B marketing truth for conversionConnect with Sarra Richmond on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251125_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3

Michaela Alexis, a LinkedIn creator and speaker known for her engaging storytelling and practical LinkedIn strategies, discusses the rapidly shifting landscape of LinkedIn. She emphasizes the importance of building 'career insurance' and the power of vulnerability in establishing connections. Michaela shares insights on overcoming perfectionism, the unpredictability of the platform's algorithm, and strategies for introverts to network effectively. Tune in for her actionable tips on optimizing profiles and utilizing LinkedIn newsletters to grow your audience!

B2B buyers expect fast, human, helpful responses on social media and most brands are failing.In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue.Key moments in this episode - 00:00 Defining Social Customer Care03:15 The Importance of Brand Conversations04:47 Creating Engaging Content07:00 Leveraging Social Media for Business Growth08:27 Practical Tips for Social Media Engagement22:00 The Role of AI in Social Customer Care28:35 Final ThoughtsConnect with Brooke B. Sellas on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251111_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3

After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat.No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio.💥 Expect:The untold truth behind what really works on LinkedIn in 2025Why I almost quit (and what brought me back)How podcasting became my #1 source of leads after 100 “meh” episodesThe surprising shifts I’ve made as a B2B marketer in a post-2024 LinkedIn worldWhat I’d do differently if I had to start from zero againIf you're a B2B marketer, founder, solopreneur, or B2B creator who's feeling the algorithm sting or wondering whether your efforts are still worth it… this episode is for you.❤️ It's not a celebration of me. It’s a deep dive for you into the lessons, missteps, emotions, and growth that 200 episodes (and 10 years on LinkedIn) have sparked.Stay tuned to the end for a personal story I’ve never shared publicly and why it still fuels my work today.If this episode gives you an aha moment, reach out on LinkedIn and say hi.Connect with the Podmaster Neal Veglio - https://www.linkedin.com/in/nealveglio/CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251104_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3

Struggling to get seen on LinkedIn? You're not alone. Discover why bland, overly professional posts fail to engage and how templated content dilutes your message. Video isn't the surefire solution it used to be, while polls can drive interactions effectively. Learn the importance of taking a clear stance and sharing personal stories to attract the right audience. Michelle also shares an action plan to refine your strategy through experimentation and analytics. Ready to boost your LinkedIn presence?

Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers.Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tools trap,” and practical ways to shift your time and energy back to researching, listening to, and connecting with your buyers.If you want to stop burning money on tools and start building trust, this episode will show you how to put customers first — and let martech amplify your efforts, not replace themKey moments in this episode - 00:00 The MarTech Distraction00:47 Reflecting on LinkedIn Strategies04:28 The MarTech Trap08:39 Customer-Centric Approach13:37 Practical Steps to Refocus on Customers18:58 Building a Strong LinkedIn StrategyCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251021_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3