Social Media for B2B Growth: LinkedIn Strategies and Tips

Discover how LinkedIn's switch to a pay-to-play strategy reshapes B2B marketing. Learn about the latest algorithm changes that prioritize content relevance over vanity metrics. Explore innovative features that can propel business growth and actionable strategies to navigate this shifting landscape. Get insider advice on refining your approach to capitalize on the latest trends and maintain engagement with your audience.

Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in?  Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together. Key moments in this episode - 00:00 Why Your LinkedIn Strategy Isn't Working01:09 Common Issues with B2B LinkedIn Strategies05:31 The Power of Alignment07:26 Improve Your LinkedIn Results11:05 Shared LinkedIn KPIs12:50 LinkedIn B2B Strategy Fails14:03 Grow by Working TogetherCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://f.mtr.cool/WSGMKZ

Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success. Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training. Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort. Key moments in this episode - 0:00 The LinkedIn Myth00:56 The Reality of LinkedIn for Teams02:10 Challenges in Employee Advocacy on LinkedIn02:56 Setting Your Team Up for Success05:44 Addressing Internal Barriers10:26 Culture Before Content13:20 Practical Tips for LinkedIn Success16:34 The Value of LinkedIn Training and Support18:21 Achieving B2B LinkedIn SuccessCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250701_michelle-raymond_july-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #EmployeeAdvocacy #SocialSelling

Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework.Key moments in this episode - 00:00 Overcoming the Fear of Sales Posts on LinkedIn00:47 The Misconceptions About Selling on LinkedIn05:30 Mindset Matters10:04 The Consequences of Avoiding LinkedIn Sales Posts14:09 The Non-Cringe Guide to LinkedIn Sales Posts17:03 Mastering Sales Copywriting Frameworks20:07 The Power of Copywriting in LinkedIn SalesCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250701_michelle-raymond_july-premium-poll_en&utm_content=audio&utm_term=q2

Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement. Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence.Key moments in this episode - 00:00 Playing It Safe on LinkedIn00:36 The State of LinkedIn Content01:45 The Problem with Most LinkedIn Content03:50 Creating Engaging LinkedIn Content: The Hook06:43 Be Authentic09:10 Practical Tips to Improve Your LinkedIn Content11:12 Stand Out by Being ContrarianCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250624_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #B2BMarketing #ContentMarketing

Feeling guilty about a LinkedIn break? A LinkedIn expert shares why stepping back can be beneficial and reassures listeners that the algorithm won’t punish inactivity. Discover the importance of relationships over metrics, the value of quality content, and tips to avoid burnout. Learn to reframe consistency in a way that supports your mental well-being while enhancing your engagement. Gain permission to pause and embrace a healthier approach to social media.

Join Scott Aaron, host of the Networking and Marketing Made Simple podcast, as he uncovers prevalent LinkedIn scams alongside Michelle J Raymond. They dive into the dangers of engagement pods, revealing how they can harm personal branding. Scott warns against the temptation of buying followers and discusses the ethical risks tied to automation tools. The duo emphasizes the importance of authentic engagement and navigating LinkedIn’s landscape with integrity to achieve genuine growth.

Discover the common pitfalls that keep your LinkedIn Company Page invisible. Learn how an unoptimized setup and dull content can stifle engagement. Uncover the dangers of posting unoriginal material and the importance of not merely broadcasting your message. Find out why showcasing your employees is crucial, along with practical strategies to foster genuine interaction. This insightful discussion equips you with actionable tips to transform your LinkedIn presence into a vibrant and engaged community.

Discover the subtle mistake many B2B marketers are making that erodes trust on LinkedIn. Dive into a real-life controversy that highlights the fine line between inspiration and plagiarism. Learn why originality is crucial for your brand's voice and the dangers of copying content. Get practical tips for creating unique branding and managing your social media effectively. This is a must-listen for anyone looking to stand out for the right reasons.

Ashley Faus, an expert from Atlassian and author of Human-Centered Marketing, delves into why founder-led brands often stumble in thought leadership. She challenges the notion that executives are always the best thought leaders, urging a more nuanced understanding of expertise. The conversation covers the importance of genuine engagement over high-profile postings, the role of employee advocacy on LinkedIn, and the vital link between trust and effective marketing strategies. Faus emphasizes identifying diverse thought leaders within organizations for impactful content creation.