Social Media for B2B Growth: LinkedIn Strategies and Tips

Why Your LinkedIn Company Page Isn't Working (Plus 5 Quick Fixes)

Jun 3, 2025
Discover the common pitfalls that keep your LinkedIn Company Page invisible. Learn how an unoptimized setup and dull content can stifle engagement. Uncover the dangers of posting unoriginal material and the importance of not merely broadcasting your message. Find out why showcasing your employees is crucial, along with practical strategies to foster genuine interaction. This insightful discussion equips you with actionable tips to transform your LinkedIn presence into a vibrant and engaged community.
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ADVICE

Optimize LinkedIn Page Setup

  • Optimize your LinkedIn company page setup for search engine optimization and visitor clarity.
  • Include keywords in your tagline and about section to increase page views and follower growth.
ADVICE

Make Content Scroll-Stopping

  • Create scroll-stopping content with compelling topics, hook lines, and engaging thumbnails.
  • Avoid boring or overly branded images that resemble ads to increase engagement.
ADVICE

Inject Originality and Emotion

  • Differentiate your content by adding emotion, humor, or unique perspectives from your team.
  • Share your team's expertise and personality to stand out from industry jargon and stock imagery.
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