Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks.

Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel.

Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth — not trends, recycled ideas, or empty advice.

The show is built around a company page–led approach, scaled through employee advocacy, helping B2B teams:

• Build credibility and trust on LinkedIn

• Align company pages and personal profiles

• Support demand, sales conversations, and long buying cycles

• Make better decisions with limited time and resources

This is not a podcast about chasing algorithms or shortcuts. It’s about using LinkedIn properly as part of a wider B2B growth strategy.

If you’re responsible for LinkedIn performance inside a B2B organisation and want clear thinking you can actually apply, this podcast is for you.

B2B Growth. No hacks.

Got a question you want answered? Connect with Michelle J Raymond on LinkedIn or email support@b2bgrowthco.com

Cheers