Social Media for B2B Growth: LinkedIn Strategies and Tips

Discover the 3Cs that make an exceptional LinkedIn B2B marketer: curiosity, consistency, and connection. Learn how curiosity fuels creativity and innovation in marketing. Consistency is key for building trust and recognition. The significance of forging genuine connections with your audience is emphasized for effective engagement. This discussion highlights essential traits that set successful marketers apart, offering insights into adapting strategies for personal and business success.

Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips.Key moments in this episode - 00:00 Becoming a Speaker03:14 From LinkedIn Lives to International Stages03:57 Owning Your Niche06:36 Beyond Expertise: Crafting Memorable Talks08:51 Leveraging LinkedIn for Speaking Opportunities10:37 Promoting and Networking at Events13:50 Conclusion CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterRegister for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques. Key moments in this episode - 00:00 The Power of LinkedIn Comments00:54 From Comment to International Speaker01:58 Commenting on LinkedIn02:33 How Often Should You Comment?06:46 Avoiding Spammy Comments11:04 Advanced Commenting Strategies15:06 Strategic Commenting for Business GrowthCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterMake sure to register for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

Stay ahead of the game with the latest LinkedIn updates vital for B2B marketers. Discover the sleek new profile banner options designed to enhance visibility. Learn about improved analytics for newsletters that provide deeper insights into audience engagement. Don't miss the new video feed on desktop that makes sharing content easier. Dive into the importance of comment interactions and how they can boost your social media strategy. Plus, get a glimpse of upcoming speaking events to enrich your networking opportunities!

Explore the pitfalls of low engagement on LinkedIn company pages and discover how blame shouldn't rest solely on the algorithm. Learn about common content fails and the power of demand generation strategies to build brand trust. Unpack a structured approach to content with a 3-2-1 strategy for balanced posting. Get ready to audit your current content and ignite your LinkedIn presence!

Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence. She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or looking to re-engage, this episode offers valuable tips to help you make an impact. Tune in to learn how to navigate LinkedIn with confidence and authenticity.Key moments in this episode - 0:00 Overcoming LinkedIn Anxiety01:22 Step 1: Mastering Your Mindset06:31 Step 2: Optimizing Your LinkedIn Profile08:40 Step 3: Building Confidence11:49 Step 4: Crafting Your First LinkedIn Post14:32 Recap and EncouragementCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals. Key moments in this episode - 00:00 The LinkedIn Posting Dilemma02:17 Understanding the LinkedIn Algorithm05:56 Setting Your LinkedIn Game Plan07:29 Consistency Over Frequency12:14 Scheduling Posts on LinkedIn17:26 Upcoming Speaking EventsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn - Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about. Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/Key moments in this episode - 00:00 LinkedIn vs. Off-Platform Newsletters00:31 My Journey Starting a Newsletter02:55 Pros of LinkedIn Newsletters05:44 Cons of LinkedIn Newsletters08:33 Exploring Email Newsletters14:18 The Hybrid Approach18:22 Conclusion and Linked SummitToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Discover the hidden power of LinkedIn Polls in boosting B2B visibility and engagement. Learn how these polls, largely underutilized, can significantly enhance market intelligence and customer feedback. Hear about success stories that highlight missed opportunities and get tips on crafting effective polls. Avoid common mistakes and position your business for growth by effectively utilizing this engaging tool. Don’t miss the fun listener challenge that encourages everyone to put their newfound knowledge into practice!

Unlock the secrets to supercharging your LinkedIn Company Page followers! Learn how follower count boosts your brand's credibility and visibility. Discover effective strategies for quick follower growth and why auditing your page is essential for engagement. Explore content tactics that attract attention and leverage employee advocacy to amplify your reach. With these insights, turn your LinkedIn presence into a powerful tool for B2B growth!