Social Media for B2B Growth: LinkedIn Strategies and Tips

Explore the pitfalls of low engagement on LinkedIn company pages and discover how blame shouldn't rest solely on the algorithm. Learn about common content fails and the power of demand generation strategies to build brand trust. Unpack a structured approach to content with a 3-2-1 strategy for balanced posting. Get ready to audit your current content and ignite your LinkedIn presence!

Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence. She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or looking to re-engage, this episode offers valuable tips to help you make an impact. Tune in to learn how to navigate LinkedIn with confidence and authenticity.Key moments in this episode - 0:00 Overcoming LinkedIn Anxiety01:22 Step 1: Mastering Your Mindset06:31 Step 2: Optimizing Your LinkedIn Profile08:40 Step 3: Building Confidence11:49 Step 4: Crafting Your First LinkedIn Post14:32 Recap and EncouragementCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals. Key moments in this episode - 00:00 The LinkedIn Posting Dilemma02:17 Understanding the LinkedIn Algorithm05:56 Setting Your LinkedIn Game Plan07:29 Consistency Over Frequency12:14 Scheduling Posts on LinkedIn17:26 Upcoming Speaking EventsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn - Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about. Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/Key moments in this episode - 00:00 LinkedIn vs. Off-Platform Newsletters00:31 My Journey Starting a Newsletter02:55 Pros of LinkedIn Newsletters05:44 Cons of LinkedIn Newsletters08:33 Exploring Email Newsletters14:18 The Hybrid Approach18:22 Conclusion and Linked SummitToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Discover the hidden power of LinkedIn Polls in boosting B2B visibility and engagement. Learn how these polls, largely underutilized, can significantly enhance market intelligence and customer feedback. Hear about success stories that highlight missed opportunities and get tips on crafting effective polls. Avoid common mistakes and position your business for growth by effectively utilizing this engaging tool. Don’t miss the fun listener challenge that encourages everyone to put their newfound knowledge into practice!

Unlock the secrets to supercharging your LinkedIn Company Page followers! Learn how follower count boosts your brand's credibility and visibility. Discover effective strategies for quick follower growth and why auditing your page is essential for engagement. Explore content tactics that attract attention and leverage employee advocacy to amplify your reach. With these insights, turn your LinkedIn presence into a powerful tool for B2B growth!

Discover the top LinkedIn trends shaping B2B marketing for 2025. The discussion dives into the impact of AI tools and the rising popularity of video content, especially among Gen Z. Learn about the strategic advantages of page advocacy and the importance of unique, data-driven content. Get practical tips to navigate LinkedIn's evolving landscape and enhance your marketing strategy.

If you haven't quite found your excitement for getting started on LinkedIn in 2025, this episode is for you. Key moments in this episode: 00:00 Reignite Your LinkedIn Passion 00:27 Understanding the LinkedIn Blues 03:55 Strategies to Clean Up Your Feed 05:59 Review and Build Your LinkedIn Community 07:57 Engage Through Direct Messages 10:39 Final Thoughts and Encouragement   Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn 

Use this episode as your inspiration to stop and think about what you achieved on LinkedIn in 2024. You might realise you have come much further than you give yourself credit.  Key moments in this episode: 00:00 Reflecting on 2024: A Year in Review 01:11 Overcoming Challenges 02:09 150 Episodes and Beyond 04:00 Taking the Stage Internationally 05:13 Business Growth 06:08 Personal Growth 07:54 Client Success Stories 09:12 Thanking the Support System 10:37 Holiday Wishes and Final Thoughts   Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ   ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Brand partnerships on LinkedIn sure are causing a buzz. Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you.  Key moments in this episode: 00:00 Introduction and Guest Welcome 01:01 Understanding Brand Partnerships 04:56 Choosing the Right Brand Partner 07:27 Audience Insights and Brand Alignment 11:41 Pitching to Brands 16:09 Live Case Study: Dreamdata 22:35 Negotiation and Campaign Goals 28:29 Sponsor Magnet Book Launch Buy Your Copy of Sponsor Magnet   Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ   ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #BrandPartnerships #UGC