Social Media for B2B Growth: LinkedIn Strategies and Tips
Michelle J Raymond - LinkedIn B2B Expert
Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn.
Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks!
Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results.
You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth.
You’ll discover how to:
✅ Create content your ideal customers actually want to engage with
✅ Build thriving communities around your B2B brand
✅ Leverage the latest LinkedIn features and updates before your competitors do
Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks!
Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results.
You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth.
You’ll discover how to:
✅ Create content your ideal customers actually want to engage with
✅ Build thriving communities around your B2B brand
✅ Leverage the latest LinkedIn features and updates before your competitors do
Episodes
Mentioned books
Apr 24, 2025 • 19min
I Was Wrong About LinkedIn Video. It ACTUALLY Works for B2B Marketing
LinkedIn short form video is it a trend or game-changer for B2B brands?Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.Key moments in this episode - 00:00 – Is LinkedIn video worth it?01:00 – LinkedIn video feed03:00 – Why this isn’t just another TikTok copy04:50 – LinkedIn’s official video stats (2025)06:45 – Pros of LinkedIn video for B2B09:50 – Real talk: video confidence, branding, and buy-in12:15 – Tools to make video creation easy (Descript, CapCut, Opus Clip)14:00 – What B2B brands should actually be doing16:30 – Final verdict: Is it worth it?Tools Mentioned in this EpisodeDescriptOpusClipMetricoolCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250429_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1
9 snips
Apr 21, 2025 • 18min
Why No One Engages with Your LinkedIn Content (Do This Instead)
If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth. Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.Key moments in this episode - 00:00 Tough Love Truth03:29 Common LinkedIn Content Issues08:00 The Power of Empathy11:01 The R.A.T.E Framework15:11 Self-Audit Challenge17:24 Empathy for the WinCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. METRICOOL REPORT - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250422_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1
Apr 16, 2025 • 22min
Behind the Scenes of My P.A.G.E Advocacy Tour
Global Insights and the P.A.G.E Advocacy Framework for LinkedIn SuccessJoin Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US. From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework. Discover how to amplify your company's presence on LinkedIn and stay ahead in the world of B2B marketing.Key moments in this episode - 00:00 Introduction and Overview00:30 Travel Adventures and Initial Challenges03:34 Highlights from Uplift Live05:41 Insights from Social Media Marketing World07:49 Key Takeaways and Comparisons16:17 P.A.G.E Advocacy Framework19:34 Tim Tam Moments CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter - subscribe today to get your LinkedIn news first. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. Download the Metricool LinkedIn Report 2025 - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250415_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1
Apr 8, 2025 • 12min
LinkedIn Sales Secrets That Actually Work
Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them. Key moments in this episode - 00:00 Being Salesy on LinkedIn00:32 Global Page Advocacy Tour01:35 The Real Problem: Bad Selling Practices02:49 Three-Step Framework for Effective LinkedIn Selling07:29 Soft vs. Hard Selling Techniques09:56 Final Thoughts and EncouragementCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterRegister for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
Apr 1, 2025 • 12min
Top 1% LinkedIn Marketers Do This
Discover the 3Cs that make an exceptional LinkedIn B2B marketer: curiosity, consistency, and connection. Learn how curiosity fuels creativity and innovation in marketing. Consistency is key for building trust and recognition. The significance of forging genuine connections with your audience is emphasized for effective engagement. This discussion highlights essential traits that set successful marketers apart, offering insights into adapting strategies for personal and business success.
Mar 25, 2025 • 15min
How One Comment Landed Me Speaking Gigs on LinkedIn
Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips.Key moments in this episode - 00:00 Becoming a Speaker03:14 From LinkedIn Lives to International Stages03:57 Owning Your Niche06:36 Beyond Expertise: Crafting Memorable Talks08:51 Leveraging LinkedIn for Speaking Opportunities10:37 Promoting and Networking at Events13:50 Conclusion CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterRegister for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
Mar 18, 2025 • 17min
LinkedIn Comment Frequency That Actually Gets Results
Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques. Key moments in this episode - 00:00 The Power of LinkedIn Comments00:54 From Comment to International Speaker01:58 Commenting on LinkedIn02:33 How Often Should You Comment?06:46 Avoiding Spammy Comments11:04 Advanced Commenting Strategies15:06 Strategic Commenting for Business GrowthCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterMake sure to register for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
4 snips
Mar 12, 2025 • 13min
6 Game-Changing LinkedIn Features You Probably Missed
Stay ahead of the game with the latest LinkedIn updates vital for B2B marketers. Discover the sleek new profile banner options designed to enhance visibility. Learn about improved analytics for newsletters that provide deeper insights into audience engagement. Don't miss the new video feed on desktop that makes sharing content easier. Dive into the importance of comment interactions and how they can boost your social media strategy. Plus, get a glimpse of upcoming speaking events to enrich your networking opportunities!
16 snips
Mar 4, 2025 • 19min
Why No One Engages with your LinkedIn Company Page (and How to fix it)
Explore the pitfalls of low engagement on LinkedIn company pages and discover how blame shouldn't rest solely on the algorithm. Learn about common content fails and the power of demand generation strategies to build brand trust. Unpack a structured approach to content with a 3-2-1 strategy for balanced posting. Get ready to audit your current content and ignite your LinkedIn presence!
Feb 25, 2025 • 18min
LinkedIn for Beginners: Build Confidence & Start Showing Up
Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence. She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or looking to re-engage, this episode offers valuable tips to help you make an impact. Tune in to learn how to navigate LinkedIn with confidence and authenticity.Key moments in this episode - 0:00 Overcoming LinkedIn Anxiety01:22 Step 1: Mastering Your Mindset06:31 Step 2: Optimizing Your LinkedIn Profile08:40 Step 3: Building Confidence11:49 Step 4: Crafting Your First LinkedIn Post14:32 Recap and EncouragementCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
