Social Media for B2B Growth: LinkedIn Strategies and Tips

LinkedIn Algorithm Just Changed. Here's What Works Now

16 snips
Jul 22, 2025
Discover how LinkedIn's switch to a pay-to-play strategy reshapes B2B marketing. Learn about the latest algorithm changes that prioritize content relevance over vanity metrics. Explore innovative features that can propel business growth and actionable strategies to navigate this shifting landscape. Get insider advice on refining your approach to capitalize on the latest trends and maintain engagement with your audience.
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INSIGHT

LinkedIn's Core Vision

  • LinkedIn's main goal is creating economic opportunity for every global workforce member.
  • This vision drives the platform's business and feature decisions impacting users and marketers.
INSIGHT

Shift to Pay-to-Play Model

  • LinkedIn is shifting quietly towards a pay-to-play model with more features behind paywalls.
  • Investing in a paid LinkedIn account is becoming essential for business growth on the platform.
INSIGHT

Algorithm Prioritizes Relevance Over Timing

  • LinkedIn changed its algorithm in June 2025 to prioritize content relevancy over recency.
  • Posts may surface weeks later but should be more valuable and aligned with user interests.
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