Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead.
Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025.
Key moments in this episode -
00:00 The Changing LinkedIn Landscape
02:40 Understanding LinkedIn's Vision and Mission
03:37 The Shift to Pay-to-Play on LinkedIn
06:16 LinkedIn Algorithm Changes (June 2025): What You Need to Know
11:29 New LinkedIn Features
15:43 Strategy Over Features
18:14 Recommendations
CONNECT WITH MICHELLE J RAYMOND
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