Social Media for B2B Growth: LinkedIn Strategies and Tips

LinkedIn Algorithm Changed. Use This NEW Content Strategy.

21 snips
Jul 30, 2025
Explore the latest shifts in LinkedIn's algorithm that prioritize relevance over reach. Discover three content types crucial for engagement: polls, LinkedIn Live events, and newsletters. Learn how these formats can help you build community and drive business growth. Michelle J Raymond shares her expert tips on crafting a repeatable content strategy tailored for 2025 and beyond. Get ready to adapt and thrive in the ever-evolving LinkedIn landscape!
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

LinkedIn's Shift to Relevancy

  • LinkedIn's algorithm shifted in June 2025 from prioritizing reach to relevancy.
  • The focus is now on showing content to the right people, not just more people.
ADVICE

Leverage LinkedIn Polls Often

  • Use LinkedIn polls regularly to boost engagement and teach the algorithm your audience.
  • Polls deliver 3-4 times more reach than normal posts and require minimal effort to create.
ADVICE

Build Community With LinkedIn Lives

  • Use LinkedIn Live to build a real-time community and interact directly with your audience.
  • Create events weeks in advance and use LinkedIn's invite tools to promote them to targeted audiences.
Get the Snipd Podcast app to discover more snips from this episode
Get the app