Social Media for B2B Growth: LinkedIn Strategies and Tips

Don't Fall For These "Smart" LinkedIn Tactics

Jun 10, 2025
Guest
Scott Aaron
Join Scott Aaron, host of the Networking and Marketing Made Simple podcast, as he uncovers prevalent LinkedIn scams alongside Michelle J Raymond. They dive into the dangers of engagement pods, revealing how they can harm personal branding. Scott warns against the temptation of buying followers and discusses the ethical risks tied to automation tools. The duo emphasizes the importance of authentic engagement and navigating LinkedIn’s landscape with integrity to achieve genuine growth.
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ADVICE

Avoid LinkedIn Engagement Pods

  • Avoid LinkedIn engagement pods as they provide forced, inorganic engagement that harms your reputation.
  • Focus on genuine interactions as participation in these pods wastes time without yielding real business results.
INSIGHT

Spot Fake LinkedIn Engagement

  • Genuine engagement metrics follow LinkedIn's 1%-3% rule, and engagement pods break this norm.
  • Seeing high likes/comments disproportionate to follower counts or repeated commenter names signals fake engagement.
ADVICE

Avoid Buying Followers

  • Do not buy LinkedIn followers or newsletter subscribers as they are mostly fake bots.
  • Build your network slowly by carefully curating relevant connections to ensure real engagement and value.
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