Social Media for B2B Growth: LinkedIn Strategies and Tips

Top 10 LinkedIn New Features You Need To Know

10 snips
Sep 17, 2025
Discover the top 10 new features transforming LinkedIn in 2025. Explore essential updates for company pages and verifications to enhance your marketing strategies. Learn about collaborative articles and the clever introduction of a mini Sudoku game. Dive into improvements for analytics and partnerships to boost B2B efforts, along with LinkedIn's crackdown on automated engagement practices. Stay ahead of the curve with these game-changing tools!
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INSIGHT

Company Pages Pivot To Search Metrics

  • LinkedIn is shifting company page value metrics away from impressions toward search appearances.
  • Search appearances can be a more meaningful KPI for pages, but many new features remain premium-locked.
ADVICE

Apply For Company Page Verification

  • Apply for company page verification if you want the verified badge and top-of-queue placement.
  • Expect verification to be gated behind LinkedIn Premium for many pages going forward.
INSIGHT

Workplace Email Verification Expands

  • LinkedIn is expanding workplace verification via email codes tied to work addresses.
  • The platform will require verification for high-profile role claims to reduce fake profiles.
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