Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers How To Make The LinkedIn Algorithm Work For You (Not Against You)
The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs.
If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give you back control — and the confidence to turn LinkedIn into your best growth engine
Key moments in this episode -
00:00 Navigating the LinkedIn Algorithm
01:53 Understanding the LinkedIn Algorithm Changes
04:23 Old vs. New LinkedIn Algorithm
07:48 Proactive vs. Passive LinkedIn Usage
09:42 Optimising Your LinkedIn Profile
12:31 Effective LinkedIn Posting Strategies
15:17 Taking Control of Your LinkedIn Experience
📌 The Unofficial LinkedIn Algorithm Report by Christopher Penn
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.