Social Media for B2B Growth: LinkedIn Strategies and Tips How to Build a B2B Brand Buyers Remember with Ty Heath (LinkedIn)
10 snips
Aug 12, 2025 
Ty Heath, a LinkedIn brand expert and director at the B2B Institute, joins Michelle J Raymond to discuss how B2B marketers can break free from dull content. They tackle the 'Sea of Sameness' and emphasize the need for creativity and emotional storytelling. Ty shares strategies for balancing brand building with demand generation and highlights the importance of distinctiveness in memorable branding. Successful examples like Slack and monday.com illustrate these concepts, showcasing how boldness on LinkedIn can lead to greater brand recognition.
AI Snips
Chapters
Transcript
Episode notes
Escape The Sea Of Sameness
- B2B marketers often equate professionalism with being boring, which erases distinctiveness.
- Ty Heath argues distinctiveness, not sameness, builds the mental shortcuts that drive purchase.
Avoid The Product Delusion
- Teams default to listing features and functional messaging instead of emotional, memorable storytelling.
- Ty Heath calls this the 'product delusion' and urges shifting toward distinctive brand assets.
Don't Let Approval Kill Creativity
- Multiple internal stakeholders often water down bold creative until it offends no one and excites no one.
- Ty Heath warns this approval process kills distinctiveness and memorable branding.