Ty Heath

Ty Heath runs the B2B Institute at LinkedIn and is a two-time Olympic trials qualifier in the 800 meters. In this engaging discussion, Ty critiques outdated B2B marketing like print ads, advocating for modern strategies on platforms like LinkedIn. He emphasizes the necessity of creativity and relevance in brand strategies, showcasing the power of social media. The conversation also highlights the challenges B2B companies face and encourages them to embrace storytelling and innovation to bridge the gap between marketing and sales.

Ty Heath, a LinkedIn brand expert and director at the B2B Institute, joins Michelle J Raymond to discuss how B2B marketers can break free from dull content. They tackle the 'Sea of Sameness' and emphasize the need for creativity and emotional storytelling. Ty shares strategies for balancing brand building with demand generation and highlights the importance of distinctiveness in memorable branding. Successful examples like Slack and monday.com illustrate these concepts, showcasing how boldness on LinkedIn can lead to greater brand recognition.