Ty Heath

Ty Heath runs the B2B Institute at LinkedIn and is a two-time Olympic trials qualifier in the 800 meters. In this engaging discussion, Ty critiques outdated B2B marketing like print ads, advocating for modern strategies on platforms like LinkedIn. He emphasizes the necessity of creativity and relevance in brand strategies, showcasing the power of social media. The conversation also highlights the challenges B2B companies face and encourages them to embrace storytelling and innovation to bridge the gap between marketing and sales.

Ty Heath, a LinkedIn brand expert and director at the B2B Institute, joins Michelle J Raymond to discuss how B2B marketers can break free from dull content. They tackle the 'Sea of Sameness' and emphasize the need for creativity and emotional storytelling. Ty shares strategies for balancing brand building with demand generation and highlights the importance of distinctiveness in memorable branding. Successful examples like Slack and monday.com illustrate these concepts, showcasing how boldness on LinkedIn can lead to greater brand recognition.

With the global B2B market projected to reach nearly $29 trillion in 2025, digital-first buyers are demanding more personalized, authentic, and human experiences. At the heart of this evolution are creators—marketers, thought leaders, and employees—who are building trust and community in ways traditional brand marketing can’t.In this episode, Nicole Jones is joined by two powerhouse voices from LinkedIn’s B2B Institute, Ty Heath, Director and Founder of the practice, and Caroline Day, Global Director. Together, they unpack:The evolution of B2B marketing and storytellingThe unique role and value of B2B creatorsHow LinkedIn is empowering brands to leverage creator influenceThe intersection of AI, neuroscience, and employee advocacy in modern marketingWhether you're a marketer, brand leader, or aspiring creator, this episode is packed with insights on how to future-proof your strategy—and your skillset—for the next era of B2B. Hosted on Acast. See acast.com/privacy for more information.