With the global B2B market projected to reach nearly $29 trillion in 2025, digital-first buyers are demanding more personalized, authentic, and human experiences. At the heart of this evolution are creators—marketers, thought leaders, and employees—who are building trust and community in ways traditional brand marketing can’t.

In this episode, Nicole Jones is joined by two powerhouse voices from LinkedIn’s B2B Institute, Ty Heath, Director and Founder of the practice, and Caroline Day, Global Director. Together, they unpack:

The evolution of B2B marketing and storytelling
The unique role and value of B2B creators
How LinkedIn is empowering brands to leverage creator influence
The intersection of AI, neuroscience, and employee advocacy in modern marketing

Whether you're a marketer, brand leader, or aspiring creator, this episode is packed with insights on how to future-proof your strategy—and your skillset—for the next era of B2B.

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Beyond the Funnel: Reimagining B2B Marketing