The GaryVee Audio Experience Vayner X Presents: Marketing for the Now Episode 35 | "ALL THINGS B2B"
11 snips
Aug 26, 2022 
Ty Heath runs the B2B Institute at LinkedIn and is a two-time Olympic trials qualifier in the 800 meters. In this engaging discussion, Ty critiques outdated B2B marketing like print ads, advocating for modern strategies on platforms like LinkedIn. He emphasizes the necessity of creativity and relevance in brand strategies, showcasing the power of social media. The conversation also highlights the challenges B2B companies face and encourages them to embrace storytelling and innovation to bridge the gap between marketing and sales.
AI Snips
Chapters
Transcript
Episode notes
Modern B2B Marketing
- B2B companies overspend on traditional marketing like print ads and trade shows.
- Invest more in modern marketing like original content on LinkedIn and podcasts.
The Memory Business
- Marketers are in the memory business; the remembered brand is often the bought brand.
- B2B marketers must link their brands to relevant buying situations.
Beyond the Funnel
- The traditional marketing funnel is flawed; buyers are either in or out of market.
- Focus on relevance and tailoring your message to specific buying situations.