Vayner X Presents: Marketing for the Now Episode 35 | "ALL THINGS B2B"
The GaryVee Audio Experience
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Reinventing B2B Marketing Strategies
This chapter critiques outdated B2B marketing methods such as print ads and trade shows while advocating for modern approaches, especially on platforms like LinkedIn. It discusses the importance of relevance, brand building, and creativity in advertising to resonate with targeted audiences. The conversation emphasizes the need for a cohesive marketing and sales ecosystem that drives innovation and measurable business outcomes.
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