Vayner X Presents: Marketing for the Now Episode 35 | "ALL THINGS B2B"
The GaryVee Audio Experience
00:00
Bridging the Gap: B2B Brand Potential
This chapter explores the perception differences between consumer and B2B brands, highlighting the creative opportunities within the B2B sector. It addresses the challenges B2B companies face, particularly the tension between sales and marketing, while advocating for empathy and storytelling in marketing strategies. The discussion calls for a shift in the advertising industry to emphasize creativity and relevance, urging creative professionals to tap into the significant potential of B2B branding.
Transcript
Play full episode
