Social Media for B2B Growth: LinkedIn Strategies and Tips
Michelle J Raymond - LinkedIn B2B Expert
Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn.
Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks!
Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results.
You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth.
You’ll discover how to:
✅ Create content your ideal customers actually want to engage with
✅ Build thriving communities around your B2B brand
✅ Leverage the latest LinkedIn features and updates before your competitors do
Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks!
Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results.
You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth.
You’ll discover how to:
✅ Create content your ideal customers actually want to engage with
✅ Build thriving communities around your B2B brand
✅ Leverage the latest LinkedIn features and updates before your competitors do
Episodes
Mentioned books
10 snips
Sep 17, 2025 • 18min
Top 10 LinkedIn New Features You Need To Know
Discover the top 10 new features transforming LinkedIn in 2025. Explore essential updates for company pages and verifications to enhance your marketing strategies. Learn about collaborative articles and the clever introduction of a mini Sudoku game. Dive into improvements for analytics and partnerships to boost B2B efforts, along with LinkedIn's crackdown on automated engagement practices. Stay ahead of the curve with these game-changing tools!
Sep 8, 2025 • 21min
LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus?
LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about.Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and effort.Key moments in this episode - 00:00 Navigating the Content Landscape00:41 Newsletter Recap01:51 LinkedIn Newsletters: Benefits and Growth02:25 Challenges with Email Newsletters07:10 Substack: The New Contender13:15 Leveraging LinkedIn Newsletters for Growth18:24 Final ThoughtsTo learn more about Pros & Cons of LinkedIn Newsletters - https://socialmediaforb2bgrowthpodcast.com/episode/linkedin-newsletters-vs-email-newsletters-which-one-wins-for-b2bCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250909_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4
Sep 2, 2025 • 19min
Sell More By Writing Better LinkedIn DMs People Want to Read
Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start. Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations.Key moments in this episode - 00:00 The LinkedIn DM Dilemma00:33 The Problem with LinkedIn DMs03:50 What Makes a Bad LinkedIn DM?07:29 The Importance of Slowing Down08:19 Don't Skip Rapport Building14:42 The C.A.R.E Framework17:35 Slow Down to Build TrustCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250902_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4
Aug 26, 2025 • 18min
LinkedIn Marketing for Small Businesses: Profile vs. Company Page
If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results.Key moments in this episode - 00:00 LinkedIn Marketing for Small Businesses00:52 LinkedIn Profile vs. Company Page01:12 Understanding the Power of Two05:46 Practical LinkedIn Tips for Small Business Owners06:59 Setting Your LinkedIn Strategy10:44 Real-World Application: Michelle's Experience16:04 Final ThoughtsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250826_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2
9 snips
Aug 19, 2025 • 19min
How to Use AI and Automation on LinkedIn Without Getting Banned
Discover how AI and automation tools can enhance your LinkedIn marketing efforts—without risking account bans! Dive into the importance of understanding LinkedIn's user agreement and the potential dangers of abusing automation. Learn about safe tools for maximizing engagement and hear tips on creating an AI social media policy that boosts brand integrity. It's all about balancing tech and human touch in your B2B strategies!
10 snips
Aug 12, 2025 • 30min
How to Build a B2B Brand Buyers Remember with Ty Heath (LinkedIn)
Ty Heath, a LinkedIn brand expert and director at the B2B Institute, joins Michelle J Raymond to discuss how B2B marketers can break free from dull content. They tackle the 'Sea of Sameness' and emphasize the need for creativity and emotional storytelling. Ty shares strategies for balancing brand building with demand generation and highlights the importance of distinctiveness in memorable branding. Successful examples like Slack and monday.com illustrate these concepts, showcasing how boldness on LinkedIn can lead to greater brand recognition.
Aug 4, 2025 • 18min
The New LinkedIn Strategy Every B2B Brand Needs
The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success. Perfect for Company Page Admins and Social Media Managers looking to stay ahead.Key moments in this episode - 00:00 LinkedIn Algorithm Shift June 202500:57 Impact on LinkedIn Company Pages03:20 Recent Changes and Challenges06:41 Broken Strategies in Company Pages12:57 P.A.G.E Advocacy Framework16:53 Wrap Up & HomeworkToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250805_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter
21 snips
Jul 30, 2025 • 23min
LinkedIn Algorithm Changed. Use This NEW Content Strategy.
Explore the latest shifts in LinkedIn's algorithm that prioritize relevance over reach. Discover three content types crucial for engagement: polls, LinkedIn Live events, and newsletters. Learn how these formats can help you build community and drive business growth. Michelle J Raymond shares her expert tips on crafting a repeatable content strategy tailored for 2025 and beyond. Get ready to adapt and thrive in the ever-evolving LinkedIn landscape!
22 snips
Jul 22, 2025 • 22min
LinkedIn Algorithm Just Changed. Here's What Works Now
Discover how LinkedIn's switch to a pay-to-play strategy reshapes B2B marketing. Learn about the latest algorithm changes that prioritize content relevance over vanity metrics. Explore innovative features that can propel business growth and actionable strategies to navigate this shifting landscape. Get insider advice on refining your approach to capitalize on the latest trends and maintain engagement with your audience.
Jul 15, 2025 • 16min
Business Growth on LinkedIn Starts With This
Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in? Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together. Key moments in this episode - 00:00 Why Your LinkedIn Strategy Isn't Working01:09 Common Issues with B2B LinkedIn Strategies05:31 The Power of Alignment07:26 Improve Your LinkedIn Results11:05 Shared LinkedIn KPIs12:50 LinkedIn B2B Strategy Fails14:03 Grow by Working TogetherCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://f.mtr.cool/WSGMKZ
