Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers The B2B Marketing Reset for LinkedIn 2026: What to Stop, Start, Rethink & Redo
Dec 18, 2025
Bec Chappell, a savvy marketing strategist and host of Marketing Espresso, joins to discuss the evolving landscape of LinkedIn for B2B brands. She highlights the pitfalls of over-relying on AI for strategy, arguing it dulls creativity. They emphasize reviving emotional branding and practical steps to differentiate businesses. Bec encourages diversifying outreach beyond social media and aligning LinkedIn tactics with broader marketing strategies. Her advice? Avoid blindly chasing trends and focus on the essentials that drive real results.
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Episode notes
Don't Outsource Strategy To AI
- Avoid outsourcing your core strategy and voice entirely to AI tools.
- Do the creative thinking yourself so your brand remains distinct and not vanilla.
Brand's Emotional Role Is Undervalued
- Brand's emotional power has been diminished by AI and short-term ROI thinking.
- Rekindling brand requires connecting to human emotions, not just logos or automation.
Define The Hill You'll Die On
- Identify the one hill your company will die on and bed down what you genuinely care about.
- Then translate that belief into messaging that matters to your customers.