Bec Chappell

Bec Chappell, a savvy marketing strategist and host of Marketing Espresso, joins to discuss the evolving landscape of LinkedIn for B2B brands. She highlights the pitfalls of over-relying on AI for strategy, arguing it dulls creativity. They emphasize reviving emotional branding and practical steps to differentiate businesses. Bec encourages diversifying outreach beyond social media and aligning LinkedIn tactics with broader marketing strategies. Her advice? Avoid blindly chasing trends and focus on the essentials that drive real results.