Social Media for B2B Growth: LinkedIn Strategies and Tips LinkedIn Company Pages in 2026. What Every B2B Marketer Needs to Know
Dec 4, 2025
Zoe Bermant, a LinkedIn strategist and agency leader, dives into essential strategies for B2B marketers navigating changes to LinkedIn Company Pages in 2026. She discusses the alarming decline in organic reach and presents three key strategies to combat it: investing in personnel, leveraging LinkedIn Premium, and boosting posts. Zoe emphasizes the importance of follower growth as social proof and highlights effective content formats like polls and newsletters for niche engagement. Finally, she offers advice for social media managers feeling overwhelmed by these shifts.
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Company Page Reach Has Collapsed
- LinkedIn Company Page reach has declined sharply, with brand posts rarely appearing in home feeds anymore.
- Visibility now often depends on paid promotion or amplified employee activity rather than organic feed distribution.
Prioritize People-Led Amplification
- Invest in people first: ambassadors, thought leaders, and broad employee advocacy to amplify company content.
- Use advocacy to drive page views and engagement because organic feed distribution is unreliable.
Budget For Paid Reach Strategically
- Accept that LinkedIn is increasingly pay-to-play and plan budget for paid reach and boosting.
- Combine paid boosts with strong organic foundations to avoid wasting budget on poor content.