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Zoe Bermant
LinkedIn strategist and agency leader specializing in company page growth and advocacy; provides consulting and agency services helping B2B brands navigate LinkedIn features like Company Pages Premium.
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Dec 4, 2025
• 36min
LinkedIn Company Pages in 2026. What Every B2B Marketer Needs to Know
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Zoe Bermant, a LinkedIn strategist and agency leader, dives into essential strategies for B2B marketers navigating changes to LinkedIn Company Pages in 2026. She discusses the alarming decline in organic reach and presents three key strategies to combat it: investing in personnel, leveraging LinkedIn Premium, and boosting posts. Zoe emphasizes the importance of follower growth as social proof and highlights effective content formats like polls and newsletters for niche engagement. Finally, she offers advice for social media managers feeling overwhelmed by these shifts.
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