Social Media for B2B Growth: LinkedIn Strategies and Tips

Why Your LinkedIn Posts Aren’t Being Seen (and How to Fix It)

Oct 29, 2025
Struggling to get seen on LinkedIn? You're not alone. Discover why bland, overly professional posts fail to engage and how templated content dilutes your message. Video isn't the surefire solution it used to be, while polls can drive interactions effectively. Learn the importance of taking a clear stance and sharing personal stories to attract the right audience. Michelle also shares an action plan to refine your strategy through experimentation and analytics. Ready to boost your LinkedIn presence?
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ADVICE

Stop Safe, Boring LinkedIn Posts

  • Ditch boring, overly professional posts and inject personality into your LinkedIn content.
  • Avoid copy-pasted viral templates and stop forcing video unless it genuinely fits your strengths.
INSIGHT

LinkedIn Video's Reach Is Overhyped

  • Video is no longer the guaranteed reach booster it once was on LinkedIn.
  • Platforms like TikTok offer better video-native distribution, so don't overcommit to LinkedIn video alone.
ADVICE

Use Simple Polls To Increase Engagement

  • Use LinkedIn polls to boost easy engagement by giving people simple choices like A or B.
  • Include an option like 'C comments' to invite written responses and spark conversation.
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